The Wiwi Jury: Sweden’s Loreen with “Euphoria”

In March Loreen won Sweden’s Melodifestivalen in a landslide, and subsequently she’s gone on to climb the bookies’ odds tables. But did the Eurovision favorite win over the Wiwi Jury—our in-house panel of music unprofessionals—with her song “Euphoria”? Read on to find out.

Wiwi: If Eurovision can be compared to sex, then Loreen’s “Euphoria” is definitely this year’s orgasm. The foreplay begins the moment the synthesized boooooom kicks off the song, and the pleasure builds as Loreen asks if “this night can last forever more.” We seriously want it to if she’s singing. By the time she belts out “euphoria” for the first time, the audience can be heard freaking out—a sure sign they want to make musical love to this stunning singer of Moroccon-Berber descent.

The staging proves that less is more—a lesson most Eurovision acts have trouble understanding. Simple dance moves reflect the purity of the song’s message: that love takes us to a higher place. And Loreen’s occasional writhing—cue jokes about straight jackets—conveys a sense of madness that can accompany that journey. When the snow falls we see a passing of seasons: time has moved on, and the love Loreen shares with her back-up dancer remains strong.

Sweden’s producers—no doubt the best in the world—have created a pop music masterpiece. Can we book our hotels for Eurovision 2013 in Stockholm yet?

Score: 10/10

Vebooboo:  If ever there were an appropriately named Eurovision song, this is it. “Euphoria” delivers just that. Loreen can sing, she can dance, and she can win in Baku this year. My only fear is that it’s too classy for some of the trashier Eurovision viewers out there.

Score: 9/10

Meows Kitty: Now this is what wind machines are made for! Loreen has great stage presence and she sings the hell out of this song. I love the minimalist approach to staging as it adds even more drama to her performance. I think we’ve found a song worthy of the Eurovision 2012 crown.

Score: 9/10

Loreen: Howl your way to the top

Deban: Loreen’s performance transcends borders. She’s an African girl with the essence of a contemporary geisha. She executes movement and belts out her voice in perfect synchronicity to the back drop of what could be a barren Kyoto wasteland. It is conceptual, yet so relatable. “Euphoria” provides the perfect template for a thousand remixes. Its Japanese elements offers the perfect recipe for Pan-Asia chart success. Furthermore, the entire performance can be deconstructed, theorised, and still remain wholesome. Regardless of the ESC outcome, I’m convinced that Loreen will inspire many acts. The contest isn’t always about winning. It’s equally important to participate with integrity, especially in a contest that struggles with quality control. I was one of the many campaigners for Loreen’s Melodifestivalen victory. Read the article here.

“Euphoria” will undoubtedly be one of the highlights of Baku and live on as a Eurovision classic.

Score: 9/10

The Wiwi Jury Verdict: 9.25/10

Photo courtesy of SVT

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