Adelen—runner-up at Norway’s Melodi Grand Prix 2013—is about to go global. The 16-year-old “Bombo” singer has just signed with Simon Fuller—the same media mogul behind Victoria and David Beckham, Carrie Underwood, and Jennier Lopez. The news broke this morning in Norway’s VG newspaper.
David Eriksen, the famed Norwegian producer and manager who has worked with Lindsay Lohan and Jessica Simpson, told Adelen the good news several weeks ago. “I cried on the phone when David told me,” she said. “The pulse was at a hundred you might say. Partnering with Simon Fuller is so much bigger than me.”
Adelen’s MGP entry—a summer anthem full of energy and spunk and feel-good fire—has been streamed on Soptify more than eight million times. It topped the Norwegian charts and has remained in the Top 40 for 18 weeks.
Fuller, the mogul behind the global “Idol” franchise, owns X1X Entertainment, which oversees some of the world’s biggest acts. In August he will welcome Adelen to the U.S., where his team will set to work launching her globally.
According to Eriksen, that includes firming her up a bit. “Personal trainers will help her cope with fitness,” Eriksen told VG. “This is a fantastic partnership, but it is important to point out that [if she becomes a global icon] it’s a long, long way [down the road].” She will also undergo instense media training and dance instruction.
Eriksen says that Fuller described Adelen as “the total package”.