Inside the box: Herning will host Denmark’s Melodi Grand Prix 2017

Herning, the Danish city that missed a chance to host Eurovision 2014, has been selected as the host city of Dansk Melodi Grand Prix 2017. Jyske Bank Boxen will welcome thousands of fans travelling to watch Denmark’s national final on February 25.

Jan Lagermand Lundme, who oversees the entertainment division of DR, said he’s expecting a spectacular show in 2017.

“Boxen is one of the best places in the country to produce TV shows, so we have the ideal environment to work in,” he said of the news. “The atmosphere between the audience is always fascinating in the arena. We really look forward to it.”

Jyske Bank Boxen Eurovision 2013 arena

Herning hosted Dansk Melodi Grand Prix back in 2013 when Emmelie De Forest sang to a storming win, receiving the Eurovision trophy three months later.

In this way DR has high hopes of finding a new winner, after two years of failure in the semi-finals.

“It’s a priority for us to change the host city from year to year, so that more people from all over the country can watch the show live,” JLL said.

And that’s true — DR loves hosting the contest in places no one outside of Denmark has ever heard of before, all in the name of spreading the love and giving all Danes a chance to access the show.

Herning’s mayor Lars Krarup is feeling it.

He’s calling for celebrations in schools, public spaces, restaurants, museums and shops so that everyone gets that “Eurovision feeling” no matter where you are.

Tickets for the Dansk Melodi Grand Prix 2017 will go on sale on September 30 at 12:00 CET. You can learn more here.