Loreen: Melodifestivalen 2017 singer and Eurovision winner has a new album on the way

She won Eurovision 2012 in a landslide with “Euphoria” — one of the most commercially successful winners ever.

And on Wednesday Loreen took the Eurovision fandom by storm yet again as SVT revealed that she will return to the contest five years after her victory.

Loreen, whose subsequent hits include “We Got The Power” and “Paper Light”, will sing “Statements” in the fourth heat in Skellefteå.

Loreen — full name Lorine Zineb Nora Talhaoui — told wiwiblogger Daniel Oliver that she isn’t concerned about winning.

“We don’t have time aiming for the win,” she says. “It’s all about the music. It’s all about communicating the right thing. Remember that music unites us. I don’t have time to think about the competition. I’m always standing on square one.”

She may not be thinking about the win, but she certainly has a winning team behind her.

Loreen co-wrote the song with Anton Hård af Segerstad, Joy Deb and Linnea Deb — the team behind Måns Zelmerlöw’s Eurovision 2015 winner “Heroes”.

And can we expect a new album soon?

“My friends are going to kill me now. But yes, yes, yes — it’s coming!”

In retrospect Loreen has had Eurovision on her mind a lot lately.

In September she appeared on the Eurovision cruise from Helsinki to Tallinn and she reprised her song “Euphoria”.

But her return isn’t without worry, and many fans have suggested that there is no possible way for her to match the heights of 2012. Some have even wondered aloud whether her return is a sign of desperation, since her subsequent songs haven’t experienced that much chart success.

As for me, I’m all about Loreen returning. She sets a high bar for herself and she wouldn’t be entering unless she was ready to unleash some major slayage. She’s an artist who likes to perform and I don’t think the only measure of success should be whether she can “outdo” her last effort. Can’t an artist just perform because she likes performing, and compete because the hype is good regardless of the outcome? The fact that we’re all sitting here talking about her suggests she’s already scored a victory in the p.r. stakes.

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Where do YOU stand on Loreen? Are you thrilled that she’s back? Are you concerned that she won’t achieve the heights of 2012? Let us know in the comments box below.

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