Last night, the Wiwi Jury — our in-house panel of musical unprofessionals — gathered in Toledo, in Castilla La-Mancha, Spain. After visiting El Alcázar and enjoying some manchego cheese, we reviewed LeKlein’s song for Objetivo Eurovisión 2017. Did she have us screaming with ecstasy? Or were we left shouting “Ouch!!” instead? Read on to find out…
LeKlein – “Ouch!!”
Known for her smoky vocals and androgynous look, free-minded LeKlein kicked off her career in 2002 and has subsequently performed at all of Spain’s most iconic clubs. Having built a solid reputation in the anything-goes atmosphere of Ibiza, the Toledan artist is now trying her luck at Objetivo Eurovisión with the electronic pop song “Ouch!!” Thoughtful lyrics over modern beats, LeKlein brings a club banger with a positive message.
Wiwi Jury reviews “Ouch!”
Robyn: I generally like this song until LeKlein starts wailing “Ouch! Ouch! Ouuuuuch!”. It’s not a strong word to base a song around, especially when the delivery in “Ouch!!” sounds less like a cry of pain and more a murmur of ecstasy. LeKlein is a good singer, but even after a few listens, I’m still struggling to remember the song.
William: This electro ballad about perseverance is catchy, on-trend and well-produced. LeKlein’s smokey vocals carry power and vulnerability so well and the inclusion of horns — so often disastrous — comes off as contemporary rather than throwback. I’m still not convinced you can build a song around the rather clunky word “Ouch!” — it kind of kills the mood. But with a few teaks this could take Spain back to the Top 10 at Eurovision. There ain’t no pain when LeKlein is singing.
Edd: First the positive: There’s a catchy melody and really powerful electropop production, and great vocals, especially in the chorus. Very Sia. However, what on EARTH are those lyrics!? Especially in the second chorus, it’s as if she’s written something in Spanish, then translated it to Finnish, then translated it to Vietnamese and then to English. With such a dramatic song she needs to look more arty — think beyond “woman with spiky hair in a suit.” But this does have real potential for greatness.
Chris: I’m all for songs with bizarre English lyrics, but they need some semblance of logic. We can all joke and laugh about “oximated”, but LeKlein’s attempt is far too earnest. It genuinely feels like they ran the song through a translation machine and just went with it. It’s off-putting throughout and no matter how good a performer LeKlein is, it’s not salvageable in its current form.
Jason: I don’t get this at all, unless the overall aim of “Ouch” is to inflict actual physical pain on the listener. It is unbearable. The mild Latin beat of the verses shows some initial promise, but the noisy and annoying track, the questionable lyrics and the unbearable cries of pain overshadow the positives. In all seriousness, the average ESC viewer would welcomingly mute this after the first chorus and go make themselves another cocktail. Ouch indeed.
Luis: I really want to like this more than I do. It has slick production and the song manages to leave a good impression on me. However, there’s the Ouch. I don’t get it: the chorus could finish with “Never silence my voice” and we’d all be happy. But no, there’s the ouch, ouch, ouch. The rest of the lyrics are not much better. The message (or what I deduce she wants to get across) is completely lost. There’s no cohesion — just a wasted opportunity.
Antranig: This song is catchy and memorable — something I’d put on repeat for a day or two. On the other hand, the cries of “Ouch!” are really cheap and out of place and bring the entire song down a few notches. It’s like they ran out of lyrics to express pain and decided to say “ouch” to fill the rest of the three minutes. Overall, a very good song with a few things that need to be fixed.
Zakaria: The chorus is great…until Leklein reaches the “Ouch” part. Everything collapses. The song is nice but ordinary, but that’s definitely not enough to give Spain its first victory in ages. “Ouch” is the kind of song that you would randomly listen to on the radio while driving long-distance…largely because you don’t have good reception and it happens to be playing. This needs more of a hook to contend at Eurovision.
Our Eurocasting Wiwi Jury consists of 18 jurors from across the globe. However, we only have room for eight reviews. Here are the scores from the rest of the jurors:
The highest and lowest scores are dropped prior to calculating the average score. This is to remove outliers and reduce potential bias. We have removed a low of 1 and a high of 8.