Drop that Persian beat! Arash heats up the summer with “Se Fue” and “Esmet ChiChie”

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Back in 2009 he flew Azerbaijan’s flag all the way to third place along with his singing partner Aysel.

And now Iranian-Swedish star Arash has released not one, but two summer hits to get us moving as the temperatures soar across Europe.

Like the multi-cultural star behind them, the songs cross borders, genres and language — serving up a heady and intoxicating mix of euro-pop that nods to the Orient. Don’t put this man in a box!

FEAT.MOHOMBI – SE FUE

My new video out today?? clipe jadidam emrooz paksh shod. Omidvaram ke khoshetoon biad ?

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For his first single, released in May, he collaborated with Swedish-Congolese singer-songwriter Mohombi.

In some ways the single is fairly typical of this time of year — it’s an upbeat dance number that includes those obligatory Spanish words (don’t worry, it avoids mi corazon).

The twist comes in Arash’s use of the Persian language in the lyrics and the Iranian flavour that underscores the entire song.

Arash wrote and produced the track, along with Mohambi and a few other Swedish writer-producers. Among them is Robert Uhlman, who worked with Arash on Azerbaijan’s entry from 2009Always on my mind, always in my heart….

The lyrics aren’t particularly deep or soul-searching, but you can really sense a case of unrequited love. It’s more than enough to fuel this toe-tapper of a tune.

Auto-tune has taken this genre of music hostage in recent years — and Arash has certainly been fond of it in his past songs. But not here. Mohombi can sing and he does just that.

Arash hasn’t dropped this genre’s fondness for dancing young women, aerial city-shots or random product placement (although we’re not quite sure what exactly he’s drinking in the slow part of the video).

“Se fue” Lyrics — Arash feat. Mohombi

[Mohombi:]
Say something
That silence is killing me, say something
I know the truth is gonna get my heart broken
Can’t believe you that you don’t really feel nothing
Yeah

[Arash:]
Mimooni to hamishe, to hamishe too yade man
Midooni man mimiram bedoone to, bedoone to

[Mohombi:]
Se fue, se fue
I would never leave us
So por que, se fue
Miram, miram, miran

[Arash:]
Mire, mire
Shab o rooz bahoone migire
Mire, man bi to mimiram

LET’S GO

[Mohombi:]
Why, oh, why?
Left me lonely didn’t even say goodbye
Can’t get no sleep, you got me wild awake all night
Don’t wanna wake up thinking that you are by my side
Yeah

[Arash:]
Mimooni to hamishe, to hamishe too yade man
Midooni man mimiram bedoone to, bedoone to

[Mohombi:]
Se fue, se fue
I would never leave us
So por que, se fue
Miram, miram, miran

[Arash:]
Mire, mire
Shab o rooz bahoone migire
Mire, man bi to mimiram

Man bi to mimiram
Man bi to mimiram

[Mohombi:]
Se fue, se fue
I would never leave us
So por que, se fue
Miram, miram, miran

[Arash:]
Mire, mire
Shab o rooz bahoone migire
Mire, man bi to mimiram

[Mohombi:]
Se fue, se fue
I would never leave us
So por que, se fue
Miram, miram, miran

[Arash:]
Mire, mire
Shab o rooz bahoone migire
Mire, man bi to mimiram

LET’S GO

Man bi to mimiram
Man bi to mimiram

ESMET CHI CHIE

Fresh out of the oven, and released earlier this week, we find Arash’s second single “Esmet Chichie”.

It’s another dance tune that draws on Arash’s ethnic heritage and a flash of exoticism. This time he’s gone solo and sings entirely in Persian.

As you might expect, and following pretty much every dance video ever, beautiful women dance around the male lead. The choreographers revive the twerk and Gangnam Style ‘horse-hop’, which gives the video a bit of a ‘if-it-aint-broke-why-fix-it’ vibe. Stylistically it nods to the 90’s and the naughties and throws in the colour-scheme from the 80’s, which gives it a rather current look since today’s fashion is all about the retro.

One song released in late May and another in late June. Could we be expecting more songs from Arash this summer? We hope so, as we’re ready to keep bobbing.

??? ???? #esmetchichie

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So what do you think of Arash’s two new summer hits? Do you like one better than the other? Let us know in the comments box below.

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