San Marino: Neon Hitch revealed as third 1 in 360 judge

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Amy Winehouse discovered her at the age of 18, and she has subsequently collaborated with global superstars including Sia and Tyga.

And now Neon Hitch — yes that’s her real name — will turn her attention to helping San Marino select its Eurovision 2018 singer as the third and final judge on the 1 in 360 panel.

Miss Hitch was born in Kingston upon Thames, but grew up in a caravan in the countryside after her house burnt down. She spent her younger years touring Europe as a circus entertainer – referring to herself as a “Gypsy Star.”

She’s essentially a British Ke$ha (with whom she wrote the international smash, “Blah Blah Blah”) – although she often brings her Romani roots into her punchy pop music. In the fall of 2015 we included her on our wishlist of dream acts to sing for the United Kingdom, with our Edd writing: “If this isn’t Eurovision winning material then I seriously don’t know what is.”

You may recognise her as a featuring artist on tracks like “Ass Back Home” (Gym Class Heroes) and “Gold” (Bruno Mars), and for her own track “F*ck U Betta”. The latter two hit #1 on the Billboard Hot Dance Club Songs charts.

She’s not afraid to mine her own life for material, as she told Billboard in 2012.

“I wrote [“Fuck U Betta”] with my friend Lauren Christy after I had broken up with a boyfriend, who had told me that he started dating a model,” she said. “I was like, ‘Yeah, she’s prettier than I’ll ever be, but can she do it like me? Then we gave it to [my producer] Benny, and Benny was freaking out over it.”

Neon joins Eurovision 2016 singer Zoë and dancer and choreographer Mike Bugg on the judging panel.

Are you excited about Neon’s role in the show? Do you think that she’ll be able to guide Europe to making the best decision for San Marino? Let us know in the comments box below!

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