Call her SENNEK: Belgium’s Laura Groeseneken will perform under her stage name at Eurovision 2018

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She became the first confirmed singer for Eurovision 2018 in September. In the months since Laura Groeseneken was unveiled as Belgium’s representative, she’s been keeping a relatively low profile. Until now. In recent days, she’s given a slew of interviews revealing teasers about her song, stage name, and outfit for Lisbon.

SENNEK

Speaking to Flemish broadcaster VRT after Monday’s semi-final draw, Laura confirmed that she would sing under her stage name SENNEK at Eurovision in May. Her reasons are twofold.

Firstly, like her pseudonym, her chosen song lies close to her heart. Secondly, it makes more sense from a practical point of view. Her surname Groeseneken is hard to pronounce for many people.

Her adopted name actually derives from her family name — GroeSEN(N)EKen. She first used the moniker in 2016 while performing as a lead singer with a band of the same name. The group experimented with different music styles, modern mixed with soul, electronic and pop.

Stage names are nothing new to Belgian performers. In 2012 Laura van den Bruel became Iris, while last year Ellie Delvaux sang as Blanche.

The Song

Speaking to OGAE Belgium at their New Year’s party, SENNEK confirmed that she has chosen her Eurovision song. She’s now busy working on recording the final studio cut. She wants to make it into something that Belgium can be proud of.

Over the course of three months, she did some 20 co-writes herself while many more songs were submitted externally. Together with her team, she also went looking for publishers.

While that process produced some beautiful songs, the chosen entry is one written and composed by SENNEK herself. From the start of the song selection process until the end, she wanted to be involved with every choice that had to be made. The song had to really belong to her. 

SENNEK needed a song where she could fall in love and get goosebumps.

The track will be a pop song which is a bit mysterious. Still talking to OGAE Belgium, she says that it’s hard to attribute it to one specific music style. She didn’t want a song that was specifically for Eurovision. It had to be meaningful.

The Outfit

She jokingly told the VRT interviewer that she will wear fresh underwear. But her actual dress will look “pretty”. It’s being made in collaboration with a well-known designer in Belgium, but SENNEK’s lips are sealed when it comes to more details. “It will be something special”, she says.

 

Looking forward to Lisbon

About nine years ago, a young Laura Groeseneken went to Lisbon to perform at the Belgian consulate. She says this was a great experience. SENNEK compares it with the exposition in Milan, a place with many, creative minded people.

The singer admits that she had never thought about entering Eurovision, but she is an adventurous person and she really wanted to take on this challenge, viewing it is a once in a lifetime experience.

Because of Belgium’s recent streak of successful entries, she feels a lot of pressure. But she’s not scared. She’s just even more motivated to do well in the contest and to maybe even win.

Are you excited to her SENNEK’s song? Do you think she can take Belgium to the top ten for the fourth time in a row? Let us know in the comments below.

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