Norway: Wiwi Jury reviews Tom Hugo with “I Like I Like I Like”


Today the Wiwi Jury – our in-house panel of music unprofessionals — travelled to Oslo to visit the Vigeland Sculpture Park. After a packed day of walking around staring at many erected pieces, we settled down to review the ten acts competing in Norway’s national final, Melodi Grand Prix 2018. First up, we look at Tom Hugo and his song “I Like I Like I Like”. Do we like we like we like Tom’s song? Read on to find out!

Tom Hugo – “I Like I Like I Like”

“I Like I Like I Like” reviews

Bogdan: This sounds like one of those inoffensive tunes that Facebook plays for little animation videos. It’s cute, but lacks character.  It may be fresh and funky, but it’s also forgettable. And the “I like I like I like it” in the chorus, while attempting to be a smart hook, comes across as forced, infantile and off-putting.

Score: 5/10

Cinan: Tom Hugo’s voice reminds me a lot of Justin Timberlake and I really like it. “I Like I Like I Like” is a great pop entry, but it falls short in this year’s national selection. I hope he keeps making great music and would love to see him in MGP again with a different song.

Score: 6/10

Jonathan: “I Like I Like I Like” is an instant improvement on Tom’s 2013 MGP effort. Cheeky and playful, the song grips you from the start. While slightly repetitive towards the end, it’s not enough to grate on you and stop you from dancing along. The key for Tom will be to bring out this fun character live on stage. He won’t be able to hide behind a microphone like in 2013 but needs to be out there bringing the party. If he can do it though, it will be a nice addition to the national final.

Score: 7/10

Robyn: This is Melodi Grand Prix 2018: all killer, no filler. But while “I Like I Like I Like” is a good song that many NFs would kill for, it’s not among the best in Norway this year. At worst, it sounds like a cynical Justin Timberlake copy. But if JT is now getting into artpop-R&B, it’s a sign that being inspired by his old style isn’t such a smart move. “I Like x3” is an adequate song, but there’s so much better in MGP 2018.

Score: 6.5/10

Sebastian: In a sea of very strong contenders, “I Like I Like I Like” becomes ‘It’s Ok It’s Ok It’s Ok”. It’s a well written song that channels a mood recreated by Bruno Mars in the charts. It’s instantly singable and you could see it placed as a final performance in a semi-final to get people moving. But what it does for MGP, in 2018, many other acts do better.

Score: 6.5/10

Our jury for 2018 consists of 15 jurors, but we only have room for 5 reviews. The remaining 10 scores are listed below.

Antony: 7/10

Antranig: 3.5/10

Bernardo: 5.5/10

Chris: 6/10

Deban: 6/10

Josh: 5.5/10

Kristin: 5/10

Lukas: 7/10

Rezo: 4/10

Steinunn: 5/10






The highest and lowest scores are dropped prior to calculating the average score. This is to remove outliers and reduce potential bias. We have removed a low of 3.5 and a high of 7.