For a few weeks, there has been speculation of what Estonia’s Elina Nechayeva will be wearing in Lisbon. For a while, it seemed that the cost of scaling up her Eesti Laul projection dress staging would put if off limits for Lisbon. But now a sponsorship deal has saved the day.
Back in March, Elina raised the bar when it came to dress code at the Estonian national final. Her projection dress filled the floor and grabbed everyone’s attention.
But about a month later hope faded for the Estonian beauty to actually bring the dress with her to Lisbon. It looked like Estonia’s broadcaster ERR would not be able to afford the cost of renting the high-end projectors, estimatedwhopping whooping €65,000.
But not to worry, the empress won’t be without her new clothes in Lisbon.
In a statement from the Estonian delegation, it has been confirmed that Elina’s team has found a good samaritan in the form of a sponsorship deal from a collection of different sponsors. The sponsors in question are Saku Suurhall, Carglass, Estravel and River Island. However the sponsors didn’t provide the whole amount though, but the Estonian public broadcaster and Elina’s management company are paying the rest themselves.
Estonia’s Head of Delegation, Mart Normet, broke the news and is of course thrilled that the Estonian team found a solution for the dress problem.
He explained, “I know there are some sceptics out there who thought that this was all a publicity stunt and they may never fully believe us, but we were incredibly close to having to pull the plug on the projector dress all together. We had a different act with a new lighting and camera plan ready to go just in case.”
Elina herself says that her “main goal is to go out there and do my absolute best. I know that I would be able to do this regardless of what dress I am wearing, but I think this projection dress truly represents the message of all powerful, universal love and that is what La Forza is all about”.
But everyone can probably agree that the projection dress is a huge part of the performance so it comes as a no surprise that Elina was ecstatic when she got the news that she would be able to bring it with her.
She said, “I am so thankful to all the sponsors for their help, the Estonian team who have worked so hard to make this happen and to all the fans out there who have sent me messages of support. I cannot wait to go out there and make you all proud.”
So Elina, her giant dress and the elaborate 360 projections will be seen in Lisbon.
What do you think? Are you happy with the dress problem being sorted? Do you think the dress is a crucial part of the performance? Tell us in the comments below.