He may not have secured Sweden’s seventh victory at the Eurovision Song Contest this year, but Benjamin Ingrosso still has his eyes set on global stardom. And over the past two weeks he’s been busy working toward that — wrapping up his new album and treating fans to another music video for “Dance You Off”.

Mr Ingrosso is moving on from Eurovision — and from his official music video from the contest. In its wake comes a remake that incorporates his Melodifestivalen choreography and jacket, but moves in a decidedly sultrier direction.

We see Benjamin alone in an empty industrial building, with flashing lights, smoke, and even more hip action. It’s steamier, but never sleazy, and conveys Benjamin’s undeniable spice and charisma. The goal of the video is to reach a new international audience and introduce them to the Swedish pop star. There’s definitely appeal to his sex appeal.

The audio mix, while not the newly released extended version, is still an upgrade from the previous video. It’s more polished and slick — which says a lot given how strong the original was to begin with.

His team spared no expense, hiring famed Swedish music video director Fredrik Boklund to helm the project. He has directed music videos for AlcazarMark Wahlberg, and and even AySel and Arash (Azerbaijan’s 2009 act with “Always”). He’s also done commercials for Pepsi and Panasonic in the Asian markets.

During his time in Lisbon, Benjamin revealed to us that his record company, TEN Music, recently struck a deal with UK record company Black Butter to get his music out in the European market. The singer is currently in Los Angeles finishing his first album which we can expect in September.

Which music video do you prefer — the original or the new? Let us know in the comments section below. 

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53 Comments on "Benjamin Ingrosso amps up the sex appeal in new “Dance You Off” music video…directed by legendary Fredrik Boklund"

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BEFAN
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From BAD to WORSE !! C’mon Benjamin – doing exactly the same moves (the hand up, the neck, the falling jacket from shoulders) – as in MF and ESC. Looks so formulated and studied – NOT NATURAL !! If he would move naturally to the beat – it would be at least believable. The music is still mehh…. Why Swedes loves PLASTIC and still think it’s FANTASTIC? Europe don’t buy it anymore. Grow up Sweden.

Juan Cena
Guest

I kinda wish they had gone in a little more of a “Footloose” direction with the video’s industrial setting.

Jonas
Guest

I hope he gets his album out. Recent Swedish entrants have struggled with that.

Miranda
Guest

Song is average, performer is annoying.
Btw, they really thought that ESC audience will take those lame light tubes as something spectacular?

Davve
Guest

Wow you are butthurt

Miranda
Guest

Why should I be? I liked Robin’s performance last year, Frans song was good also, but this one is just mediocre, can you deal with other people opinions?

Daniel
Guest

Don’t feed the Swedish trolls, Miranda. If anyone, Swedes are butt hurt due to them placing 23rd with televote, lol. Their bubblegum-pop days are officially over!

Denis
Guest

Well, 16 million streams tells a different story! That¨s so far the most sucesfull ESC entry of the year so far. And that matters!
And no, we are proud of our 7th Place. It’s better than most countries! And unlike most we don’t take joy in other countries sucees or fail

User name
Guest

Who ”we”? That’s why you don’t attack anyone who don’t like your songs like some kind of watchdog or what? You’re pathetic.

Davve
Guest

Omg, the jealousy towards Sweden and Benjamin continues. Lol, how about working towards getting your own countries to send better songs than being butthurt over Swedens continued success. The bitterness is getting weirder every year….

Lolita
Guest

Yeah, I don’t understand bitterness even after contest, it is not like Benjamin won. Haters really should calm themselves now already, it is time.

Polegend Godgarina
Guest

Your vocabulary and argumentative skills are very limited. You sound mentally challenged!

Davve
Guest

Oh, so mentally challenged is your best argument. Sadly they don’t lock up people like you these days.

Miranda
Guest

What jelaousy, lol? Keep telling that to yourself if it make you feel better.

Davve
Guest

I feel great. My country does great every year. You seem triggered

Laburnum
Guest

Sure your country does great, because they send the same stuff every year. That’s why there is bitterness towards Sweden because they have become one of the least original countries in the contest. Countries that do try to be diverse every year like Georgia or Hungary for example may not have the best track records but at least they’re experimental

Ern
Guest

I like the song. It’s very retro.

More appropriate for the radio rather than for Eurovision.

Lolita
Guest

That is what I am talking about, it will work better outside of Eurovision, it is not typical ESC song. I love it also and I appreciate the retro vibe and the mood Benjamin is going for in this song.

Ern
Guest

I also think the tastes of the Eurovision audience change from year to year. Perhaps in a different year, it could have gotten the support of the televote.

But this retro vibe wasn’t what they wanted to hear this year.

Lolita
Guest

I agree! No matter of results, it is still good song to enjoy positive vibes of it every day. 🙂

James
Guest

I like the earlier music video better than this one. The new one cuts to a lot of scenes very quickly that it makes my head spin.

Ugnius
Guest

I don’t get why they ignore the fact that the public didn’t like his song at all… I mean, 23rd place in televoting is Sweden’s second-lowest score since their debut and it should be a red flag for Benjamin’s team

Lolita
Guest

Because Europe and Eurovision don’t make whole world, that is all. He will be successful, trust me. This is one of the rare Swedish entries I actually liked and I know lot of people like me, votes doesn’t matter, he was killed by running order, and song is too basic for Eurovision, but apart from it, it is great pop song. He was still better than Robin and Frans, but he was so low, because this year was so competitive, UNLIKE previous two years. That is the whole story and point.

Ugnius
Guest
So the fact that 200 millions of Europeans didn’t like this song means nothing, because more important is that you and a bunch of your friends liked it ? Also, if it is too basic for Eurovision, it automatically means that it’s NOT a great song (because it is too basic). And if you call Eurovision competitive, it will be very unpleasant for you to learn that global music market is maybe billion times more competitive. And lastly, how can you say that he was killed by running order if he performed 20th – that’s basically the end of the… Read more »
Lolita
Guest

His song has over 16 million streams, so it is far from unsuccessul, most streamed esc song of this year so far! And he made this video in April, before the televote result, should he just jump of cliff now and stop to work and release songs and music videos at all?! Of course not. Life goes on and on. He has own quite big fandom made of girls and teenagers and that is one thing you have to deal with.

Davve
Guest

There is still jealousy towards Sweden

Lolita
Guest

Yeah, I agree, Davve, but they just should leave poor boy alone already, he is human, he certainly has feelings, and they are awful and cruel, without reason, after contest is over. And he is still doing great enough.

Ugnius
Guest

Yeah, cause 23rd place in televoting is something that is worth being jealous…

Davve
Guest

Yeah placing seventh overall is sooooo terrible. Lol, get a life kid

Denis
Guest

What do you expect him to do? Sit around and mope about it? Life goes on, his career goes on. Swedes have already forgotten about it, Benjy has forgotten about it, his fanbase didn’t even care about it
Eurovision is Eurovision. Results there don’t reflect reality. He is already more sucesfull than most ESC entries of this year, that is an acheivement. I mean 16 million streams tells a lot.

Lolita
Guest

Preach, Denis! It is hard for haters to understand that. Life goes on-simple fact!

A Proper editor
Guest

Legendary directed, but lazy edited with all those Final Cut X Presets.

Joe
Guest

Get real, kid!

Jo.
Guest

I think he should invest in the next single.

Dan
Guest

Agree. Time to move on Benji!

Lolita
Guest

He made this video in April already! He is currently in LA, US making new album. He is moving, trust me, he has plans for everything, with his record labels.

Davve
Guest

So much jealousy still towards him

Denis
Guest

Follow up single being planned. Album released later this year. Not to mention “Tror du han bry sig”, his collabaration with Felix Sandman is doing great.
He is workign hard..

Felix S.
Guest

Sex Appeal????? Oookkkk

I prefer a muscular 1m90 100kg man with masculine face
But I think I only find them on Planetromeo

Polegend Godgarina
Guest

They’re still trying to make this song happen?

Davve
Guest

You still obsess over his success.. Poor you

Lolita
Guest

This song has over 16 million streams on Spotify, which basically means THAT THIS SONG HAPPENED. 😉

James
Guest

Is this for the US Wiwi?

Truth Teller
Guest

ANOTHER music video for that same awful excuse for a song? Yeah, that’s totally moving on.

Davve
Guest

Very jealousI see

P!nk Forever
Guest

Underwhelming. Just like his personality.

Davve
Guest

Lol, nice try dude

Boycott Jerusalem 2019
Guest
Boycott Jerusalem 2019

Thank you Benjamin for giving us what we need– epilepsy.

Davve
Guest

Do you have a brain?