It’s already been two months since Israel’s victory in Lisbon and things are looking good for Netta — not only artistically, but also economically.

Earlier this week Israel’s leading communication company “Partner” launched a new campaign to promote its digital television service with Netta as its star.

The campaign, which was shot in Eurovision 2017 host city Kyiv, builds on scenes, sounds and phrases taken from Netflix series including Money Heist, Narcos, and Orange is the New Black.

Initially seated on her home sofa, Netta flips through the channels before deciding on Netflix and becoming part of the action in front of her. Her sofa magically transports her into the series where she takes on an active role in the creative, making music as she responds to the scenes unfolding around her.

Her looper, chicken sounds, unique outfits and facial expressions are all integrated into the campaign.

For instance, as the kids from spook series Stranger Things race down the road on their bikes saying “Oh my god”, Netta riffs on those words before her sofa shoots her into the sky — seemingly drawing the attention of the kids below. But before you know it her couch slides into one of Queen Elizabeth’s many palaces in The Crown. She introduces herself to Liz and Prince Phillip with her instantly recognisable sound. This is how you enter a room!

Terry Yaskil — partner’s Chief Marketing Officer — told Globes why Netta had to be his star.

“We’re excited to be part of an original campaign with a young and talented artist like Netta,” he said. “She has an amazing ability to transcend conventions and penetrate straight to the heart with her musical truth. Her artistic footprint stands out in the campaign.”

Spotify “Out Now” playlist

Netta has plenty of other reasons to celebrate. On Thursday “Toy” was added to Spotify’s prestigious “Out Now” playlist, which the streaming giant curates to promote noteworthy releases.

Her inclusion will, no doubt, help put her in front of new audiences who haven’t had the pleasure of discovering her or her sound.

She’s in good company. Other artists on the list include Years & Years, Troye Sivan, Khalid and Lorde.

Are you loving the Partner advert? Which scene is your favourite? Let us know in the comments section below!

Read more Israel Eurovision news

24 Comments
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Curve
Curve
5 years ago

Netta knows how to make a good hype

Joe
Joe
5 years ago

I love it! Hope that’s what her new stuff sounds like

JohnD
JohnD
5 years ago

Brilliant Netta!! She is so funny 🙂 (really laughed my ass off 🙂 )

Lemon
Lemon
5 years ago

Nettaflix 😀

Fan
Fan
5 years ago

Important thing to note: Netta mixed an old children’s song with Netflix series’ quotes in this commercial . Many of the ideas in this video were hers, and I think it shows.

Here’s the song, called “summer vacation” https://www.youtube.com/watch?v=e9lQpiSO6XM
If I didn’t know about Netta I’d be amazed with her ability to transform songs, but this is pretty ordinary of her at this point, she makes it seem so easy. Can’t wait for her next single 🙂

Fan
Fan
5 years ago
Reply to  Fan

And for those of you that haven’t heard any of her covers, here are a few:
What is love: https://www.youtube.com/watch?v=YOeBeUynsFk
Original: https://www.youtube.com/watch?v=HEXWRTEbj1I

Abanibi: https://www.youtube.com/watch?v=U-nmNGH6bFU
Original: https://www.youtube.com/watch?v=DzGnWSIuJvo

Ktzat Meshugaat: https://www.youtube.com/watch?v=gUG2DlBHf6k
Original: https://www.youtube.com/watch?v=PES7UqN6uv0

The lyrics are the exact same but she changed everything else. The genre of the song, the way it’s sang, the music… they all sound completely different.

Anna
Anna
5 years ago
Reply to  Fan

Thanks 🙂

Nitz
Nitz
5 years ago

Loved it, very cool!

Paul
Paul
5 years ago

I love it! I’d b quite happy if this is her next single!

Loin dici
Loin dici
5 years ago

We always expect wacky posts when it’s about Netta, and look what we have here! ? it’s GOLD!

Sio
Sio
5 years ago

This commercial has the WTF effect Japanese commercials have, which is very Netta-like.

I cringed a bit at first, smiled, then laughed my ass off. It’s just like her music, you have to watch it twice to understand what the hell just happened.

ESC fan from US
ESC fan from US
5 years ago

BEST. ADVERTISEMENT. EVER.

Roy Moreno
Roy Moreno
5 years ago

Wait, there’s a second Israeli Wiwiblogger? :0

Lemon
Lemon
5 years ago
Reply to  Roy Moreno

Good! As the first one didn’t do much for Netta here. I really cringed when on one of the wiwiblogs YouTube videos before the final, when William went through all the wiwiblogers, asking which song they want to win… and the Israeli guy said something along the lines of: ’ Toy/Netta/Israel, just because they will kill me in Israel if I said any other song’. I didn’t like his answer at all!

Roy Moreno
Roy Moreno
5 years ago
Reply to  Lemon

I actually find it funny xD

Lemon
Lemon
5 years ago
Reply to  Roy Moreno

I guess your way off seeing it is better, iIm Just frustrated with him not pushing up Netta next to Eleni here on wiwibloggs. But this new guy is doing a great job with this piece – so I’m happy 🙂

Izzy
Izzy
5 years ago
Reply to  Lemon

Thanks:) Hope I won’t disappoint

Eastman
Eastman
5 years ago
Reply to  Lemon

Stop creating fake rivalries between female artists.

Lemon
Lemon
5 years ago
Reply to  Eastman

I didn’t creat a rivalries between them… I want equal exposure for both!

Lemon
Lemon
5 years ago
Reply to  Lemon

Any (not a) rivalries between them

Anna
Anna
5 years ago
Reply to  Eastman

Lemon wrote “pushing up netta NEXT to Eleni” not ‘instead of’ or something like that… Do you disagree withe equality, Eastman?

Izzy
Izzy
5 years ago
Reply to  Roy Moreno

Me 🙂

Lemon
Lemon
5 years ago
Reply to  Izzy

Welcome Izzy and congrats on Israels win 🙂 And, I think it’s a good idea to have reinforcements for ESC Israel 2019.

Felicia
Felicia
5 years ago

She’s getting the success she undoubtedly deserves!!