The Roop signs with Warner Music as label opens Baltics office in Tallinn

Warner Music Group — one of the biggest players in the global music industry — is expanding its presence in the Baltics. And with that comes its very first signings: Estonia’s well-known electronic pop act NOËP and, more importantly for us Eurovision enthusiasts, the Eurovision 2020 breakout stars The Roop.

Celebrating on Instagram, the band said:

“This is the result of long and purposeful work. We are happy. Once more we say all countries who feel they are too small — the music world has no borders. We want to inspire others not to let their hands down, not to forsake their creativity, keep on working, and we believe that many more talents will be discovered on a worldwide level.”

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It’s official! THE ROOP have signed a deal with one of the biggest labels in the world – “Warner Music Group”. . Vaidotas Valiukeviuc?ius, THE ROOP vocalist: “This is the result of long and purposeful work. We are happy. Once more we say all countries who feel they are too small – the music world has no borders. We want to inspire others not to let their hands down, not to forsake their creativity, keep on working, and we believe that many more talents will be discovered on a worldwide level”. . Warner Music Group is to strengthen its operations in the Baltics with the opening of an office in Tallinn, Estonia.  It’s the first time that @warnermusicbaltics , which operates as part of Warner Music Finland, has had a physical base in the region. The label is also building a local roster of artists for the first time.  . The label has signed a deal with NOE?P, one of Estonia’s most well-known international artists and the Lithuanian band THE ROOP, who are one of the country’s most streamed artists this year and who are also enjoying international success. The band was selected to represent Lithuania at this year’s Eurovision Song Contest and went on to win Eurovision 2020 – Das Deutsche Finale, the German alternative TV final aired after the overall competition was cancelled.  . Mikko Manninen, Warner Music Baltics’ Director of Operations says: “For the past few years, we’ve been following the music industry’s growth and development in the Baltics closely, as well as recognizing the international potential of artists from the region.  There are many extraordinary talented artists, producers and songwriters in the Baltics. Finding new talent and developing artists will be our main focus. I’m sure our artist friendly approach will produce music that can also travel outside the region.” . Mark Fry, President of Warner Music Nordics adds: “As an international music group, we want to play our part in supporting the development and globalization of the Baltics as a growing music market.” . #theroopband #warnermusic #warnermusicbaltics #therooponfire #warner

A post shared by THE ROOP (@theroopband) on Oct 15, 2020 at 2:49am PDT

Warner, whose artists frequently have experience with the song contest, know full well how it can be a barometer of good things to come. In their official release they said:

“The label has signed a deal with the Lithuanian band The Roop, who are one of the country’s most streamed artists this year and who are also enjoying international success. The band was selected to represent Lithuania at this year’s Eurovision Song Contest and went on to win Eurovision 2020 – Das Deutsche Finale, the German alternative TV final that aired after the overall competition was cancelled.”

The three-piece, which includes Vaidotas Valiukevicius, Robertas Baranauskas and Mantas Banisauskas, also topped the Wiwi Scoreboard — our in-house voting show, which you can watch below.

Mikko Manninen, the Director of Operations for Warner Music Baltics, says:

“For the past few years, we’ve been following the music industry’s growth and development in the Baltics closely, as well as recognizing the international potential of artists from the region.”

“There are many extraordinarily talented artists, producers and songwriters in the Baltics. Finding new talent and developing artists will be our main focus. I’m sure our artist-friendly approach will produce music that can also travel outside the region.”

Are you excited that The Roop have a major label behind them? Do you think that their new music will travel beyond the Baltics, just like their Eurovision song “On Fire” did? Let us know down below!