Jedward’s phenomenal success have turned them into one of Ireland’s biggest musical exports. In their very short history, they’ve notched up multi-platinum sales, endorsed several products, broken social networking fan figures, and set up shop on major reality programmes from Celebrity Big Brother to Britain’s Got Talent. Why, then, are there still chuckles form naysayers whenever they take to the stage? It’s about time that music experts and the general public start taking them seriously. Deban Aderemi—the newest member of the WiwiBloggs.Com team—is about to tell you why.
Those of us au fait with the entertainment industry know that good vocals aren’t everything. Take Beverly Knight for example. That girl can sing! Anyone who’s been fortunate enough to see her live shows (I’ve only seen her live nine times) are always blown away by her vocals. However, her highest charting song barely scraped into the U.K. Top 10, and she’s yet to have platinum sales on any of her 10 albums.
Comparing her to Janet Jackson who whispered—rather than sing—throughout her career, the differences are staggering! Janet’s notched up sales of over 100 million albums globally, and she’s one of the most acclaimed, awarded and respected music stars in all categories. Who ever said life was fair if your last name isn’t Jackson?
Now, back to Jedward. These twin boys—or maybe they’re men now?— first made their way onto our TV screens via The U.K.’s X Factor in 2009. They managed to finish 6th amid great controversy, and went on to release a few singles to great success (Check out “Wow, Oh, Wow” for instance). Last year, they represented Ireland with the song “Lipstick” in ESC and finished 8th. Lipstick topped the Irish singles chart and featured in the Top 10 of many other song charts, even as far out as Korea.
This year they’re making another go at Eurovision with the song “Waterline.” If they win the Irish Eurosong pre-selection, it will be the first time an act has represented Ireland two years in a row.
So how does “Waterline” rate among the other Irish entries? For a start, it’s the only entry that packs a punch. As good as the other 5 entries are (listen to all of them here), “Waterline” doesn’t rely on a slow intro to build up to its musical orgasm. It gets down to business right away. It’s a great pop number that nods at the 90’s boybands, but at the same time, thumps with Jedtastic sass.
Clearly a progressive departure from “Lipstick,” “Waterline” showcases Jedward’s personal best and happens to be the most exciting song in Ireland’s pre-selection this decade.
But it’s votes that count! My hope is that Ireland chooses wisely and nominates its favourite gimmick to bring the ESC trophy back to Dublin.