Let there be no doubt that France’s Anggun is taking her Eurovision 2012 campaign seriously. Earlier this evening state broadcaster France Télévisions released a sneak peak of her official video for “Echo (You and I).” That’s right: they released a preview of a preview video.
The glossy trailer, which lasts one minute, showcases Anggun in a black bustier, dancing around what appears to be a sewing factory housed in a military base. Scantily clad soldiers, who moonlight as seamstresses, run around in their underwear and spend the rest of their days sewing—perhaps some clothes for the video’s starlet? Anyway, there’s great detailing, and not just in their sartorial creations. If you unscramble the letters in the doctor’s office, they spell out “Echo U And I”
As Wiwi previously surmised in his Jury Post, the song’s message is as old as time: How do we cope with the end of a relationship? The lyrics suggest that Anggun is having trouble moving on. “We get lost, we hope/ Somewhere we go astray/But one day beyond this we’ll meet/ In my dreams, in my dreams/ In my heart, in my mind/ I see you and I, I see you and I.” Some may criticize the use of English in the simple chorus. But it mirrors the theme of love echoing through time, and, in this case, through language, too. On avance, mais on court après quoi? Anggun asks, which means something like, “We move on, but what are we running after?” It’s a good question for all of us.
But after seeing all these shirtless soldiers, I know what Anggun is running after…