Russia’s Buranovskiye Babushki haven’t won Eurovision yet, but they’re fast becoming fashion icons. That’s because the London-based Generic Logo Company has started printing Eurovision t-shirts that feature the world’s sassiest sextet of singing grans. The shirts show the women in their traditional peasant garb with captions that evoke the Spice Girls: Scary, Posh, Baby, Sporty, Ginger….and Rusky. (Designers appear to have bypassed “Geriatric” in the name of good taste). The firm gives the same irreverent treatment to Eurovision stars including Jedward, Verka Serduchka and Engelbert Humperdinck. Rob, one of the company’s founders, thinks the shirts could foster world peace. “If the whole country wore our T-shirts, it would be a nicer, funnier, cuddlier place to be,” he told WiwiBloggs.Com in an e-mail. “We wouldn’t be there, of course, we’d be on my yacht.”
The shirts will no doubt turn you into the star of your Eurovision party this year. Retailing for £15, they offer a nice alternative to the official t-shirts sold at the contest and via eurovision.tv. You’ll be comfy, too. The images—Verka Serduchka as Carmen Miranda, Engelbert Humperdinck with toupee—are printed on Hanes beefy and slimfit 550 tees. “If Jedward win Eurovision today, we’d want everyone to be wearing our shirts tomorrow,” Mike, one of Generic Logo Company’s founders, says. It’s never too early to be prepared.
You can learn more on their web site and can see images below.