Eurovision officials and Sweden’s state broadcaster SVT have revealed this year’s theme and logo. As you’d expect from the design-conscious Swedes, the logo is eye-catching, slightly edgy and totes progressive. But is the message “We Are One” actually accurate?
Jan Ola Sand, Executive Supervisor of the Eurovision Song Contest, seems to think so. Here’s what he said in a statement today:
This year’s theme reflects that timeless feeling millions of people will experience in May this year, when Europe comes together to celebrate its diversity. The unprecedented eye for detail that this theme art reflects opens up countless possibilities for three of the best live entertainment shows Europe will see this year.
That’s sweet. Perhaps the Azeris and Armenians would agree with an amended version, like “We Are One Except for Our Foes In _____”. And I’m not convinced that those countries eliminated in the finals are still gonna be feeling like one when their delegations send them on an early flight back to Riga (or wherever). It’s also slightly creepy to think about how a butterfly dies in, like, two weeks—the same amount of time contestants spend at Eurovision rehearsing and competing.
But let’s not be nit-picky. The Swedes have dreamed up what may be the best artwork in recent memory. The theme is touchy-feely in a good way. And hopefully it’ll help bring to an end all those hate crimes in Malmö.
What do you think? Does this art work light your fire? Can you feel your heart beat?