Wiwi: Farid Mammadov brought his A-game to the arena this morning, unveiling innovative staging that transcends gimmick. Working with stage director Fokas Evangelinos—the brilliant mind behind Eurovision artists like Ani Lorak, Sakis Rouvas and Helena Paparizou—he’s dreamed up an act that is TV-friendly, original and definitely one of the stronger ones we’ve seen thus far in Malmö.

Azerbaijan Farid Mammadov rehearsal 1Farid wears grey velour—it’s both chic and sombre—and uses a glass box as a podium from which he sounds off on love lost. A woman in red represents his lost love, while a man inside the glass box embodies Farid’s inner torment. “The glass box symbolizes the logic in our lives,” Evangelinos says. “But, inside logic there’s a whole another world, full of passion, emotions, and love. When you’re in love, sometimes you may find your life and soul upside down.” The glass box is completely transparent, but also sturdy enough to support all of Farid’s muscle. “It is beautiful, smart and really suits the song,” he says. “Still the main focus for me is to show good vocals and share the strongest emotion of the song.”

This is the total package and, in my mind, totally justifies his high placing with the Wiwi Jury. Farid looks great, he can sing, and the staging should look amaze on TV.

Deban: Farid looks HOT! Sunkissed and muscular, this is immediately captivating. Sadly, there are many drawbacks for me in today’s rehearsal. The vocal warm-up was more backing vocals than Farid himself, thus giving his song ‘Hold Me’ a choir quality. Secondly, I simply can’t stand all that dramatisation in the background. It’s totally distracting and unnecessary. ESC needs to move in the direction of cleaner slates. Lorren vs Humperdinck, who wins? Farid, take my advice. Unbutton the shirt, crank up your microphone, and unveil your emotions through tasteful solo choreography on stage. Raw energy ALWAYS trumps gimmicks.

Photo Credit: Dennis Stachel (EBU)

You can read our reviews of the Eurovision rehearsals by clicking here. You can also read our song reviews on the Wiwi Jury page, and read the lyrics to this year’s entries on our contestants page.

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[…] image comes from the green room at Eurovision 2013. In the photo below Farid Mammadov and the man from his glass box share a tender moment after all the stress and strain of the competition. What are they thinking? […]

fira
Guest

Zarko thank you very much for this comment 🙂

Zarko
Guest

Congrats to Farid and his team! Nice work! Fantastic show!

MOON-FLOWER
Guest

<3 FARIIID<3
<3 I LOVE AZERBAIJAN <3

MOON-FLOWER
Guest

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fira
Guest

Farid you are amazing 🙂

Ratko
Guest
Ratko

Great! Just great! 12p. from Serbia!

nikki
Guest

good luck my heart my love my AZERBAIJAN AND FARID

Paul
Guest
Paul

Very very dated no final this year

Leyla
Guest
Leyla

Farid will be Win InshALLAH!!! In This Year!!! Good Luck!!! 🙂

Nirgal
Guest
Nirgal

“Raw energy ALWAYS trumps gimmicks.”
As Chiara proved against Helena Papari… ohwait!

Dan
Guest
Dan

This is for me way tooo cheesy

monarh
Guest
monarh

WOW! This is so awesome! I think this is going to be the best stage performance at this year’s contest! TOP 3 FOR SURE!

Niklas
Guest
Niklas

I think this will look amazing on TV! Super performance plus Farid’s great vocals – this can totally win the whole thing! GOOD LUCK !!!

Terane
Guest
Terane

Farid is winner in this year:)

Bogdan Honciuc
Guest

I don’t think it’s a dark horse at all. I think he’s the knight on the white horse! As expected, Farid proves himself a strong contender to the title of Eurovision winner.

Shehla
Guest
Shehla

super,good luck <3

LENA
Guest
LENA

Germany copies Loreen

Julia
Guest
Julia

Nice podium) Farid will be in TOP5!

Anthony Ko
Editor

I saw the rehearsal and this really is a dark horse to win this year!

Ibrahim T.
Guest
Ibrahim T.

Good! Turkey with you, Farid!

William Lee Adams
Admin

It’s really strong and thoughtful. I’m very impressed!

Nigyar
Guest
Nigyar

Azerbaidjan, Azerbaidjan!!

Cieran
Guest
Cieran

Good lad! Solid pop-singer!

Iryna
Guest
Iryna

I really like it))) 12 points goes to Azerbaijan!

Bahar
Guest
Bahar

Well done Farid and his team 🙂 didn’t expect something like this 🙂 WOW

salahzadeh
Guest
salahzadeh

Farrrrriiiiiiiiiiddddd <3