One week after streaming her new single, Eurovision 2012 winner Loreen premiered the video for “We Got The Power”, which, true to form, she directed herself.

“We Got The Power” was written by Patrik Berger and Easter Berger, who also worked with some big names in the business like Icona Pop, Rihanna or Robyn.

The video features Loreen flanked by two of her dancers and wearing a headgear that resembles Greek goddess Athena’s helmet. It suits her, seeing as Loreen is not only a talented artist, but also a champion for human rights.

The video was directed by Loreen herself, who explained:

“I always have a clear picture of what I want to convey in my artistry and feel a great responsibility for the things I release. Moving images, for me, creates an extra dimension to the music. In addition, we need more female directors in the industry. More women who dare to take place, just like the video for ‘We Got The Power’ is doing.”

Loreen opened her highly praised interval show during Eurovision 2013 Grand Final with “We Got The Power”, followed by “My Heart Is Refusing Me” and, of course, “Euphoria”:

http://www.youtube.com/watch?v=fabGbdwIh4s

Photo credit: Loreen.se

 

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Alex
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Alex

AMAZING SONG / AMAZING LOREEN !!!

Vio
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Vio

Thank you, Bogdan. I have just seen your reply. It works on Vimeo, it is good to know. Now that I have seen this one, too, I must say that I am not a big fan of Loreen´s videos, I don´t know why. I prefer to watch her live on stage, she is a great performer and her songs sound extraordinary live.

Vio
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Vio

Not available in Germany because …..bla-bla….not granted the respective music rights. Such a pity.