So does anyone remember Josh Dubovie? Yes? No? Maybe? For those of you who have forgotten, or perhaps, if you’re British, repressed the memory, Josh represented the UK in 2010. He sang a terrible song, “That Sounds Good to Me”, very badly and came last. At the time, all the signs appeared to indicate that his career had died before it had even begun.

In a way it did, but there’s a twist. For from the ashes of Josh Dubovie has arisen the phoenix which is Josh James. And this time instead of a faux 80s mash-up of Rick Astley and Jason Donovan, we have something a lot more modern and edgier. While the music is still pop, the cheesiness has been removed and replaced with a healthy helping of R&B. Imagine a diluted version of Dappy from N-Dubz.

As part of this reinvention Josh has released a new single “Game Over”. And with lyrics such as:

Finally I’ve let myself begin
A second time
But finally
I know that I can win

and:

So when its game over, over
And when the game over is over
It’s going be my game over, over
Because it’s not over until I say

it is clear that the song is autobiographical. I don’t think the same can be said for the video. I doubt Josh was ever in a boxing ring, although, as you can see from the picture above, he has bulked up nicely since Oslo.

http://youtu.be/2XpgqrwXiH8

So is the new song any good? Yes and no. It’s a billion times better than his Eurovision entry, but then that wouldn’t be hard. While the tune is catchy it lacks that special something required to break into the charts. But Josh is not a quitter:

I can win this game …

I was born to play this game until I die

That’s definitely the right attitude. And who knows, maybe with the right management and production team he could be set for a lot bigger things.

P.S. if you are a fan of the song you can download if for FREE on his official Facebook page. Heck, who cares whether you like it! It’s free and we’re in a recession!

Padraig Jude contributed this report from Ireland. Follow him on Twitter at @PadraigJude. And while you’re at it, like our Facebook page to stay up-to-date with the latest Eurovision news and gossip.

Photo: Josh James

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Sofie
Guest
Sofie

Josh James is the best…End Of x

Arianna
Guest

Love it. Reminds me of the pop music that does well here in Canada: Danny Fernandes & Shawn Desman. Nice tune & hope we see more of the re-invented Josh 😀

Lawrence Gibb
Guest
Lawrence Gibb

Actually Josh is a very good singer. His 2019 song wasn’t good but his performance was down to the appalling staging which clearly made him very uncomfortable.

Alex
Guest
Alex

God…I can’t believe he’s the same person…

eurovision-berlin
Guest
eurovision-berlin

I like it. Now he can come back 2014 and try again.

Fikri
Guest
Fikri

he should stop singing and consider modelling/acting srsly

Jordan
Guest
Jordan

I’m moving to the UK…

EurovisionRealistic
Guest
EurovisionRealistic

In a subtle way, all I can say is that puberty hit him.

gavin
Guest

Good Luck to Josh James! A transformation like this deserves rewards. Crossing my fingers for him. It looks like lots of hard work and passion. well done mate. x

Vlad
Guest
Vlad

His 2010 song was not that bad, but the performance was. If it had been performed by e.g. Ola Svensson, it would’ve done much better.Josh looks great now.

Angus Quinn
Editor

Well the production values on the video are STELLAR. Also I try to forget about him representing us…it was a colossal tumble down from Jade Ewen.

William Lee Adams
Admin

Oh. My. Goodness. Did he have a face and body transplant?!

Zachary Thomas
Guest

DANG! He looks like a different person now, and in a very good way….*whistle