In 2010, Eric Saade released his first album Masquerade. Three years later, his fans are celebrating the release of his fourth album Forgive Me. Last month, I reviewed the title track of the same name. This time round I’m putting the the entire 12 track album to the test.
Forgive Me—the album—is very predictable and Saade brings nothing new to the table. Yes, it would be unfair to call any of the songs bad, but none of them leap out of this catalogue. “Flashy” is a great pop tune, and A-Lee’s cameo elevates it slightly. However, songs like “Marching (In The Name Of Love)” do no listener any good. Its only purpose is to feed Saade’s unbending ego. “Popular” was narcissistic. “Marching” turns up the dial even more! Can someone pass Eric a mirror please?
This is part of the problem—and Saade’s hardcore fans have driven his delusion. This album shot to the top of the Swedish charts last week. It is clearly a commercial success. Saade gets a bigger chunk of the song-writing royalties. Given all the uncertainty in the music industry at a time more people are downloading and streaming music for free, record labels are likely to applaud Saade. But he would benefit from a few moments of introspection. Contemplation and down time are key to creating proper pop gems. If this were Tooji’s debut album, I’d be praising his efforts for being a model-turned-singer, trying his hand at a new vocation. However, this is Eric Saade’s fourth album! He’s a young man who refers to himself as a musician. It’s really time to prove it.
The use of vocoder is heavily present on this album, making it sound like any other 90’s boyband offering. To Saade’s credit, he has co-written many of the tracks on this album. Unfortunately, though, many of the songs are lyrically lightweight and heavily padded with production beats. As an EP it may have worked, but as an LP, it becomes an endurance test. Forgive Me is a desperate attempt to keep in step with Saade’s post-puberty fanbase. Sadly, it doesn’t do the trick. It’s the same recycled pop with a different tagline.
Photo: Eric Saade