As the year draws to a close, Eldar Qasimov–one half of Azerbaijan’s singing duo Ell and Nikki–releases another single. His new release “In Your Head” is a remarkable departure in quality and sound. I am sad to report that Eldar has taken a dive with this one.
Unlike “Angels”, which had major dance stomping potential, this song is tinged with a dated Latin beat that was once synonymous with Enrique Iglesias’s mid-tempo rock ballads. It should come as no surprise that this was composed by Emin, who’s now trying his hand at songwriting. Although not a woefully bad song, it’s lyrically lightweight and padded with dull adlibs. The production lacks excitement, opposes current music trends and simply isn’t memorable. It’s poor for a demo, let alone a single release!
The good news is that Qasimov can turn it out. He’s got a powerful singing voice, which he has demonstrated in earlier projects such as I’m Free. That showed how fluid he is on the dance floor. One can’t help but think that the weaker links in this project are the team behind the production.
Even the video is lame! It was shot on Pirallahi Island in Azerbaijan over 12 hours. However, I must applaud Qasimov for his consistency on film. He’s one of the very few male pop stars that manages to remain disengaged in female company.