Germany’s Lena proved she could transcend borders when she won Eurovision back in 2010. Last night she went pan-European again, this time during Ant & Dec’s show Saturday Night Takeaway in the UK.

Lena’s moment came during the commercial break. As part of its latest advert, ITV used her single “Stardust” as the soundtrack along with the tagline “Where the entertainers live”.

Unfortunately, there’s no sign of Lena herself, as the advert features only familiar faces from ITV, including Simon Cowell (Britain’s Got Talent), Keith Lemon (Celebrity Juice) and Holly Willoughby (This Morning). Lena may not be British, but to the casual listener she sure does sound English!

“Stardust” is available to purchase on iTunes.

Anthony Ko contributed this report from the U.K. Follow him on Twitter at @bjorneo. You can also keep up-to-date with the latest Eurovision news and gossip by liking our Facebook page.

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unknown
unknown
10 years ago

RTL Germany has not found Lena. Pro7 and ARD found her. RTL ist the competitor Pro7. RTL has some Castingshows. Why not a Winner of these Shows? 🙂

Markus Luem
Markus Luem
10 years ago

very simple … RTL Germany is the partner station of ITV here …I am sure it is a deal between the 2 stations as Rebecca Ferguson does the same for RTL Germany 🙂 You call this cross promotion 🙂

RTL Germany got the same program structure as ITV !!

Alex
Alex
10 years ago

Lena should have been marketed outside Germany. Her last album is amazing and Stardust sounds like an anthem that would slay the UK charts. Such a shame her label didn’t promote her outside Germany

Nicholas
Nicholas
10 years ago

I remember watching Saturday Night Takeaway and hearing this and i was like…. that’s Lena? and there was me like going really loud in the living room like “THAT’S LENA THE 2010 EUROVISION WINNER OMG OMG OMG WHAT IS SHE DOING ON OUR TV’S OMG OMG OMG” so yeah aahahahhahahahhahah

spiceX
spiceX
10 years ago

Her English have been being improved

Jonathan
Jonathan
10 years ago

Wow! A very Eurovision-filled Saturday Night Takeaway – Bonnie Tyler made an appearance!