Back in 2009 when Ukraine was chaos-free, Kyiv hosted the Junior Eurovision Song Contest. The seventh edition of the contest was hotly contested, with the Netherlands clinging to victory, just a few points ahead of the Armenian runner-up, Laura Hayrapetyan.
Although Laura came second, she stood out for her fierce dance track “Barcelona” and her high-energy choreography. Yerevan took notice, and she has managed to release a steady string of singles since then. Now living in California, she has dropped the Hayrapetyan and re-branded simply as Laura (notice the inversion of vowels, y’all!).
She uses her current music video to move closer to her number one wish of being famous. Her music video has gained momentum online, driven by her teeny bopper spirit. Get it gurrrrrrl.
Until We See The Sun is playful and catchy. The visuals are easy on the eyes, and the overall vision of the video is age-appropriate. Flicking at notions of fame and materialism, it takes on the Cinderella theme with a heavy measure of fortune telling. The ‘DJ’ reprise and dubstep bridge transports this single to teen clubland. It is unclear at this point what the direction of the parent album “Story” is. However, all indicators suggest that it’s likely to be marketed to the kiddies in America.
What do young girls want these days? They want all the things that Laura talks about. Whether this is what the new generation should aspire to is debatable. But why crucify the poor girl for addressing what’s currently popular? Laura keeps it real, and seemingly, just wants to have fun.