Back in 2009 when Ukraine was chaos-free, Kyiv hosted the Junior Eurovision Song Contest. The seventh edition of the contest was hotly contested, with the Netherlands clinging to victory, just a few points ahead of the Armenian runner-up, Laura Hayrapetyan.

Although Laura came second, she stood out for her fierce dance track “Barcelona” and her high-energy choreography. Yerevan took notice, and she has managed to release a steady string of singles since then. Now living in California, she has dropped the Hayrapetyan and re-branded simply as Laura (notice the inversion of vowels, y’all!).

She uses her current music video to move closer to her number one wish of being famous. Her music video has gained momentum online, driven by her teeny bopper spirit. Get it gurrrrrrl.

Until We See The Sun is playful and catchy. The visuals are easy on the eyes, and the overall vision of the video is age-appropriate. Flicking at notions of fame and materialism, it takes on the Cinderella theme with a heavy measure of fortune telling. The ‘DJ’ reprise and dubstep bridge transports this single to teen clubland. It is unclear at this point what the direction of the parent album “Story” is. However, all indicators suggest that it’s likely to be marketed to the kiddies in America.

What do young girls want these days? They want all the things that Laura talks about. Whether this is what the new generation should aspire to is debatable. But why crucify the poor girl for addressing what’s currently popular? Laura keeps it real, and seemingly, just wants to have fun.

Rating: 3/5

 

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Leon
Guest
Leon

@mawnck she lives in California, she moved to the States. Armenia has nothing to do with promoting her and if you must know her manager is Miran Kiraki sign a well known dancer who toured with Britney Madonna and Ricky Martin. Obviously, she’s not famous, but she has a lot of potential.

mawnck
Guest
mawnck

American here. If they are seriously thinking they’re going to market Luara in the US (which I doubt), then they’re wasting their time, I’m afraid. The song’s not that special, she doesn’t have a contract with any American label of any significance, no one here has any idea who she is (or what Eurovision is, for that matter), and her English is lousy. There’s not enough money in all of Armenia to overcome those problems. America is where European girl singers’ careers go to die. But on behalf of the producers of the song … Thanks for all the dram,… Read more »

Wergie
Guest
Wergie

@Dhani hmm, wait…, since when Poland became a western country? And what’s best about having each year all the same stuff from western countries? Pff.

Renske ten Veen
Editor

Junior Eurovision girls grow fast. Like the Masha & Natya Tolmachevy, Ana from “Candy” and Mariam Kakhelishvilli even participated in the Georgian version of “X Factor” this year. And I think the same will count for Katya Ryabova, Rachel and Luara.

Dhani
Guest

no i think the best junior eurovision editions were the first, second and third in 2003,2004,2005 when we still had most western-european countries like SWITZERLAND DENMARK, SPAIN, UNITED KINGDOM, FRANCE and POLAND

Dhani
Guest

click clack