5 July 2009. For most it’s not a date of much significance. But five years ago it represented the end of the first full week of music sales following the death of Micheal Jackson. With 27 of his tracks surging into the UK top 75, a posthumous number one seemed inevitable. However, things didn’t quite pan out that way. Here’s what the BBC had to say in advance of the chart countdown:
What you would be well advised to do, in fact, is listen to this week’s chart rundown with the idea that anyone who has managed to outsell a Michael Jackson song this week has probably reached the equivalent of a Madonna-level of chart success on any other week, and should therefore be treated as some kind of musical royalty – a stand-in King of Pop, if you like. As I said, nothing will be revealed here, except to say Cascada are possibly due some sort of jewelled hat. That is all.
Yep, you read correctly. Cascada! The King of Pop was defeated by the Anglo-German euro-dance trio. None of his greatest hits could withstand the might of “Evacuate the Dancefloor”.
At the time, this wasn’t overly shocking. Since 2004, Cascada had built up an impressive collection of hits, including “Everytime We Touch”, “Miracle” and “What Hurts The Most”. And their success wasn’t just in Europe. They were a global phenomenon, scaling the charts in Australia, New Zealand, Canada and even the United States. “Evacuate the Dancefloor” was simply cementing their status as bona fide music royalty. However, a trip to the crown makers would have been premature.
Astonishingly, this was Cascada’s last ever chart hit. They never again broke into the US Billboard 100. In the UK their biggest post Evacuate track was “Pyromania”, which peaked at a lowly 60. It was as if the group had spent their early years climbing pop’s equivalent of Mount Everest, only to fall off the instant they reached the summit. Not even a Eurovision stint in 2013 could revive their fortunes.
Representing Germany with “Glorious”, they came 21st – the country’s worst result since 2008. Unable to capitalise on the renewed public awareness, both of their subsequent singles, “The World Is In My Hands” and “Blink”, came and went without much fanfare.
From pop’s elite to the bargain bin, few acts have experienced such a spectacular drop in popularity. Where did it all go wrong? It would be easier to explain if they had simply been a one hit wonder. Sure, there’s the law of diminishing returns, but that usually kicks in gradually. In the space of one album Cascada went from global megastars to hasbeens. When you step back, the rapidness of their decline is mind-boggling.
What do y’all think? Any explanations? Are Cascada a spent-force? Will they ever return to the higher echelons of pop?