The European Broadcasting Union has unveiled a new logo for the 60th Eurovision Song Contest to be held in Austria next May.
The move has been described as an evolution by the EBU and seen as a “revamp” by ESC Executive Supervisor Jon Ola Sand.
Sietse Bakker – Event Supervisor for Eurovision – stated, “It was clear to us at a very early stage that this was going to be an evolution, not a revolution, representing the evolution the contest has seen over the past decade.”
After multiple pitches, lead designer Cornelis Jacobs and his team of the Amsterdam-based Cityzen Agency won the honour of delivering the logo revision.
The heart motif remains strong as does the handwritten element, something the EBU was keen to maintain as it brings people together.
The generic logo was first introduced at Istanbul 2004 following Sertab Erener’s victory the year before in Latvia.
Previous to 2004 variety was the name of the game y’all. All kinds of colours and logos fitted into designs to open the contest, and animals, countries and even body parts have all featured as logos of previous contests. Even since the introduction of the generic logo several contests have sought to mark their own branding on the contest, with Azerbaijan’s fire, Dusseldorf’s heart and the confluence of sound logo at Belgrade just a few examples.
Though the fanfare and generic logo have remained the same, each contest has sought to give it’s own identity, normally through a secondary logo and a slogan such as Oslo’s Share the Moment in 2010.
http://youtu.be/IWQnuZycT68
Source: Eurovision.tv
I love it! It looks a lot cleaner, but still keeps the paint-brushed/handwritten look of the previous logo. Although I’m a bit iffy on the tittle/dot on the “i” after the heart; looks out of place. Gotham is my favorite sans serif, so I love that they used it for the text.
I like the rough handwritten look of the previous logo more but I guess it’s alright. As long as they keep the heart motif with the country flags!
I assume they will incorporate this redesign into next year’s Junior Eurovision logo, no?
I personally never stopped to bother about logos or any visual stuff concerning something that is first and foremost about sound and what that sounds means and how it affects listeners … or at least that is what I’d still like to believe in … Nonetheless … this does not honestly resemble in anyway my concept of revamping anything …
it’s posh comic sans
Not much different from the old one. Notice that they have the flag tilted a bit.
I actually kinda like it 🙂
I LOVE THIS NEW LOGO!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
it’s good but it looks a bit like Disney
I like the new logo!!
Not a massive change from the previous one, but still, it looks fresh!
I’m just waiting on the news of a host city right now though, as we were told that we would know before August.
August begins tomorrow!
@Thiefo: Wow so you’re a graphic designer? Very cool!!! That’s an awesome job btw.
I love the new logo, very 21st century. The font below is very elegant. But I prefer the old version of letter “R” in the “EUROVISION” word. But whatever, it’s still a nice logo.
I absolutely adore the new logo. It’s really fantastic! Yet there was nothing wrong with the previous logo.
Never been a big fan of this logo design so disappointed its not a overhaul. However it is an improvement with the tweeks.
As a graphic designer I always love seeing this kind of evolution in graphic identities, though they not always work for the best in my opinion, but this time I think they made it incredibly right. The changes are subtle indeed, but just as they said, it’s an evolution, not a revolution, meaning their intention wasn’t to redo the logo and thus changing the identity completely, but more a retouch of the already existing logo, which is a very intelligent move, people is used to the old logo, an over drastic change would’ve been a mistake. The changes are subtle… Read more »
it’s a very subtle change, but makes it more modern. I like it! Especially how the flags-in-the-heart look.
It looks more modern, kinda like it 😛