The European Broadcasting Union has unveiled a new logo for the 60th Eurovision Song Contest to be held in Austria next May.
The move has been described as an evolution by the EBU and seen as a “revamp” by ESC Executive Supervisor Jon Ola Sand.
Sietse Bakker – Event Supervisor for Eurovision – stated, “It was clear to us at a very early stage that this was going to be an evolution, not a revolution, representing the evolution the contest has seen over the past decade.”
After multiple pitches, lead designer Cornelis Jacobs and his team of the Amsterdam-based Cityzen Agency won the honour of delivering the logo revision.
The heart motif remains strong as does the handwritten element, something the EBU was keen to maintain as it brings people together.
The generic logo was first introduced at Istanbul 2004 following Sertab Erener’s victory the year before in Latvia.
Previous to 2004 variety was the name of the game y’all. All kinds of colours and logos fitted into designs to open the contest, and animals, countries and even body parts have all featured as logos of previous contests. Even since the introduction of the generic logo several contests have sought to mark their own branding on the contest, with Azerbaijan’s fire, Dusseldorf’s heart and the confluence of sound logo at Belgrade just a few examples.
Though the fanfare and generic logo have remained the same, each contest has sought to give it’s own identity, normally through a secondary logo and a slogan such as Oslo’s Share the Moment in 2010.