After spending untold sums of money on consultants and soliciting ideas internally and externally, Austrian broadcaster ORF has revealed the Eurovision 2015 slogan: “Building Bridges”.
Before you roll your eyes and shout “cliché!”, ORF Director General Dr. Alexander Wrabetz would like you to pause and remember how Conchita Wurst united Europe around issues of LGBT inclusion.
We understand this slogan as a logical extension of the idea Conchita Wurst formulated at the 2014 Eurovision Song Contest and also lived: the importance of openness, tolerance across all borders for a joint interaction. With the song contest in Vienna, we want music to build bridges across borders, cultures and languages??. In light of the unifying power of this great common European event, we invite all to build bridges and to join hands.
Apparently creative agency PKP BBDO came up with the idea, and will now build the contest’s logos and graphics around it. We’re looking forward to something curving over some water already! And just so you know, there is a literal component to all of this too. Vienna boasts 1,716 bridges according to the tourist board.
So what do you think? Are you inspired or underwhelmed?