After spending untold sums of money on consultants and soliciting ideas internally and externally, Austrian broadcaster ORF has revealed the Eurovision 2015 slogan: “Building Bridges”.
Before you roll your eyes and shout “cliché!”, ORF Director General Dr. Alexander Wrabetz would like you to pause and remember how Conchita Wurst united Europe around issues of LGBT inclusion.
We understand this slogan as a logical extension of the idea Conchita Wurst formulated at the 2014 Eurovision Song Contest and also lived: the importance of openness, tolerance across all borders for a joint interaction. With the song contest in Vienna, we want music to build bridges across borders, cultures and languages??. In light of the unifying power of this great common European event, we invite all to build bridges and to join hands.
Apparently creative agency PKP BBDO came up with the idea, and will now build the contest’s logos and graphics around it. We’re looking forward to something curving over some water already! And just so you know, there is a literal component to all of this too. Vienna boasts 1,716 bridges according to the tourist board.
So what do you think? Are you inspired or underwhelmed?
Well I agre with Gav’s comment, The sound of Music or We are unstoppable are the best choices, but, I vote for THE SOUND OF MUSIC
I like it, it’s much different from Join Us and We Are One, which I felt were too similar. And they dropped the annoying hashtag as well!
I agree with the previous comment, there was very little public interest in some countries for eurovision, and this is a bridge to a new era. There was hardly any super tacky songs in Copenhagen in comparison to other years, it was more fresh and modern, they are building bridges to this new era where it’s current.
Of course that’s aside from the obvious meaning of building bridges. I like it, since it’s the 60th show, why not relate back to the first contest, where the whole point was about joining Europe together.
I think another reason why Building Bridges is a good slogan is because I think after Austria won this year, it built a bridge after all of them were burnt over the last 48 years.
Also, I think this is a good representation for Vienna 2015 because up until this year, there was a serious lack of public interest for Eurovision. So I think that the Austrian public and Eurovision will bridge together and have a continuous surge in public interest. Just like Ireland.
Great slogan!!! My favorite since 2008.
Austria will be an amazing hosts!
“The sound of Music”.
That’s perfect. Genius. Love it. Campaign to change it immidiatly.
First, whoever wrote the sub-heading “How much did they pay someone to come up with that?”, you gave me a good laugh.
Second it would have worked better if the contest was at a place where there was an iconic bridge (such as Copenhagen or Malmö).
And third I was hoping that they might do something along the lines of “The Sound of Music”
I love it!
I really wanted the slogan to be either “We are unity” (Too much like malmo) or my favourite “We Are Unstoppable”.
Oh well it still has a nice meaning.
This slogan isn’t that good. Theme of slogan (unity, peace) is good but the interpretation not that much. I really hope they will make up for this by building a stage as good as one in Belgrade or in Copenhagen, or with some good graphics as in Copenhagen. I really hope that the whole thing is gonna be better than one in Sweden, my least favourite contest,but with really good song(Crisalide).
The theme is a bit naff for Vienna 2015 but, I will reserve my judgement until I see how the theme will be used and will fit in with the logo, staging and Host city in 2015. However, I am still expecting great things from the beautiful city of Vienna! The Austrian capital will host an excellent show, regardless of theme
Maybe I’d enjoy it more if they stress its relevance by the time the participating artists and their songs are already announced and are being interviewed by the press even before the contest will commence. Or, if they will give more meaning to it during the contest per se. Denmark did a great job in defining what’s “#JoinUs” this year.
Contrary to the majority, I liked the #JoinUs slogan and it deemed perfect for the last year contest, when even selfies were fashionable. And kudos to the Danes that made every visual aspect of the whole event aligned and self-explanatory of its purpose. There is some quite good Branding 101 there. Even the # was in proper use. As for the Vienna one – I don’t actually buy it. Having in mind all the explanations behind it, maybe I could get it, but it’s something that The Netherlands may have chosen. 🙂 Maybe its an homage to their 2nd place?… Read more »
Austria assumes a role of bridge between Eastern and Western Europe. It has a status of neutrality after WW2 and is a country of strong diplomacy. They most probably want a normal Eurovision without booings and stuff like that.
Sounds like a company’s or a charity’s slogan. Not a fan.
Ein leid kann eine bruike seine…….. 🙂
I am still not sure if I like it or not, but, as Rashad, I think some great things can be done with that, speacially if they keep up with the trend of shooting the postcards with the artists in their countries.
Imagine if the postcard ends with the artist walking towards an iconic national bridge that then, somehow, “dissolves” and take us to the stage…
I’m glad there’s no hashtag this time… hopefully the hosts won’t taking selfies on stage either.
I actually like the slogan. They can make a nice stage design and an opening ceremony with this theme. They could also use 3d graphic technology for postcards under the same theme and literally make a bridge from postcards to the stage.
Sounds less cliche than hashtag JoinUs to me.
If #Join Us taught me anything, it’s that any slogan will seem “obvious” or “dull” but I think they offer a great insight into the host. I love it!
It’s just a slogan nothing else pretty much as the formers slogans … it’s there to play a role and that’s it … wasting time focusing on it becomes another excuse to not focus on what really matters, the true essence of it all: the music … they can build bridges, they can be the one or join God knows what or share the moment or light any fire, whatever … I only want to know what every country on board is bringing to the table as far as music is concerned because there is where all your money goes… Read more »
I like it! I was hoping for “We Are Unstoppable,” but this is good, too. If nothing else, at least it’s not #BuildingBridges.
I like it! It is cliché, but at least not as cheesy as the 2 previous ones. Now I’m just impatiently waiting for the graphic identity to be revealed!
Much better than last year!
Wow, not bad! =)
I did not expect! Let’s cross the bridge and go into the world without prejudice.
Sounds great! Really like this one. 🙂