Margaret Berger – Norway’s Eurovision Song Contest 2013 contestant – has debuted her new Time2Care campaign.
Time2Care is a collaboration between Mango Time watches and relief agency CARE. Buying a watch from Mango helps CARE to provide vocational education for girls and women in Burundi.
Margaret shot the campaign on location in Burundi. Berger has previously led several campaigns for Time2Care.
Berger has previously stated, “I am incredibly proud to be allowed to participate in this campaign. Girls’ pride, rights and freedom are not obvious in a country like Mali, and I would like us to work to ensure they will be.”
Vik stated, “I am proud to front such a fine campaign.”
More on CARE and Time2Care
Money raised through sales of Mango Time Frutti-Collection watches for Time2Care will go towards helping vocational training in product development, marketing and accounting.
Investing in women’s future has a knock-on effect for families and can have a wider impact on communities. It is a key factor in achieving lasting change.
The full set of pictures for the campaign will premiere in January 2015.
Margaret Berger won Melodi Grand Prix 2013 and placed 4th at the Eurovision Song Contest 2013 with ‘I Feed You My Love’: