Aram Mp3 — Armenian pop star and  TV personality — has released a magical new video for his latest single “Help.” It’s a mini-masterpiece and makes us feel like we’re watching a movie.

In it Aram walks through an other-worldly landscape where he encounters fantastical images — oversized matchboxes, cans, chess pieces, fish and dragonflys. Shot in black and white, it’s eerie and stirring, and there is meaning in all of it. The Help lyrics, which you can read below, suggest that no matter what the circumstances, you’ve got to rely on yourself to pull through: “Sometimes you get up, Sometimes you fall down, either you man up, or get used to being out of count…”

Taken further, Aram’s team tells us, the video says that “people need to change themselves in order to change the world.”

Overall, the styling and cinematography continue the drama we fell in love with at Eurovision 2014. It’s further testament to Aram’s movement from funny man to serious artist.

ARAM MP3 – HELP

Garik Papoyan, who is part of Aram’s singing comedy troupe the Vitamin Club, has written the lyrics of the song, while Aram Mp3 composed the melody. Grigor Gasparyan, who directed the video clip for ”Not Alone”, also works his magic here.

“As soon as Aram presented me the melody, I immediately got the emotions he wanted to pass to the audience,” Papoyan said at the premiere. “So I composed the lyrics according to the material presented to me”.

HQ BACKSTAGE PHOTOS

Aram Mp3 represented Armenia in the Eurovision Song Contest 2014. He performed seventh in the grand final, and ultimately finished fourth in the contest with 174 points.

Do you like his new music video?

Help lyrics — Aram Mp3

Sometimes you get up
Sometimes you fall down
Either you man up
Or get used to being out of count

Sometimes you’re the heart
Sometimes you’re the gun
You need a back up
A poor one you can blame it on

Help (Chorus x2)

Sometimes you’re the shield
Sometimes you’re the spear
You can not be both
And the hunter and the deer

Sometimes you’re the slave
Sometimes you’re the lord
You’re not gonna stop
Until it all gets more absurd

Help (Chorus x2)

You the people have the power
The power to create machines
The power to create happiness
You the people have the power to make life free and beautiful
To make this life a wonderful adventure
Let us fight for a new world,
Let us use that power
Let us all unite

Chorus

Help

Sometimes you get up
Sometimes you fall down

Either you man up
Or get used to being out of count

Sometimes you’re the heart
Sometimes you’re the gun

You need a back up
A poor one you can blame it on

Sometimes you’re the shield
Sometimes you’re the spear

You can not be both
And the hunter and the deer

Sometimes you’re the slave
Sometimes you’re the lord

You’re not gonna stop
Until it all gets more absurd

FOLLOW ALL OF OUR ARMENIA EUROVISION NEWS HERE.

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Lev
Lev
6 years ago

This was just phenomenal..

Alex
Alex
6 years ago

Awesome. 🙂 Love the super-high falsetto too.

Oostenrijk
Oostenrijk
6 years ago

Sometimes you’re up, sometimes you’re down, and sometimes you’re gonna rise like a phoenix

lina
lina
6 years ago

Perfect)) Awesome song!! Everything is super! ARAM, I LOVE YOU!

Emma
Emma
6 years ago

Aram always you are uniqe. The best artists of esc.

Kris
Kris
6 years ago

A MASTERPIECE!!!