The Wiwi Jury – our in-house panel of music unprofessionals – have hit Sweden for the build up to Melodifestivalen 2015. Today we’re putting boyband JTR under the spotlight. Were we all on board for “Building It Up” or did we take a wrecking ball to the song, them and their heavily produced hair? Read on to find out!
JTR with ‘Building It Up’
Robyn: OMG, it’s JTR from The X Factor! Scream! These guys are adorable and I’m glad they’ve found as much of an audience in Sweden as they did in Australia. “Building It Up” is infectious pop and the brothers deliver some on-point harmonies. There’s so much fun and energy happening here, and the rap doesn’t even feel like it will be affected by the curse of rap at Eurovision. I’m glad to see this in the Melfest final.
Padraig: If Oscar Zia, Anton Ewald and a friend formed a band… The fangirl favourites crashed and burned last year, and I expect JTR to go the same way. This is unimaginative, straight off the production-line, boyband fodder complete with some complimentary faux American accents. Enough is enough! I’m giving it up!
William: Pretty is temporary, talentless is forever. This only made the final because teenage fangirls appreciate their styling. The song is a hot mess: non-sensical lyrics, an annoying rap sequence, uninspiring harmonies, and three obnoxious performers. I pray their stylist lights a cigarette while dousing them in hairspray: it may save us from having to hear them again.
Bogdan: I tried to listen to “Building It Up” twice, but I spaced out both times because I kept wondering why Midnight Boy is not in the final and this boring, reductive, and utterly forgettable excuse of a song is. I refuse to listen to it for a third time and it’ll serve as my toilet break during the MelFest final. It’s not going to Vienna anyway, so why bother.
Denise: Awh how cute are these little fellows. No doubt about teenage girls voting for them. I’m not a teenager, but I would’ve voted for them in their heat. They are so young, fresh and enthousiastic. They are doing a great job and and the public loved them as they were clapping along during the song. The only part I don’t like is the rapping. Please get rid of it and your performance will be even better.
Angus: If this were as bad as certain jurors make out then surely their acts from Deltävling 4 would be under scrutiny here and not out of the competition? Sorry ’bout it but JTR are H-E-R-E. And I am so, so, so glad! The hand-clap is infectious, the energy in the song never dies and unlike other performers they look like they’re having fun and aren’t viewing the final as a case of Eurovision or death. Good looks, good voices and good stage swagger: they are a triple threat.
Deban: A medley of thin voices eagerly awaiting their solo microphone moments. The staging of “Building It Up” has a lot going for it, and the high octane live performance of JTR is undisputedly an added advantage. However, with an average song such as this, it’s delivery would’ve fared better with fuller, rounder voices. Also, the rap segment at the end merits the hacksaw treatment.
Billy: These sweet boys made Swedish hearts melt and proceeded to the final. Blah. I’m sick of these boybands, who sing summer hits about love and holidays. I don’t find any original rhythm in “Building It Up”, and JTR seem inexperienced and voiceless. Combining rap and clapping made me hate their entry. Sorry kids!
Ron: JTR…WTF? This song didn’t deserve to go to the final and got there only thanks to blind (and deaf) fangirls that voted for this boy band. The song is nice and cute but nothing special.They don’t sing so well and even don’t look that good. Next please!
Sami: The song is catchy and their voices are fine, but I think ‘Groupie’, which was the little bit same style, was much better. Sure there’s lots of teenage girls who vote for this, that’s why it made it to the final. It’s a fine song, but I can’t see it placing top five in the final.
Wiwi Jury Average: 4.5/10