Dima Bilan, Russian pop star and the winner of Eurovision 2008, has a pretty devoted fan base. We know some of y’all would love to bottle him up and spray eau de Dima all over yourself. In fact, some of you probably have courtesy of Excite, the cologne from Swedish cosmetics brand Oriflame that he has fronted since 2009. Well now it’s time for Excite Force — Bilan’s follow-up fragrance.
Speaking at the launch event in Moscow, Dima said the new fragrance captures a part of him.
“I really enjoyed working with the team of professionals at Oriflame, who like to express emotions through scent,” he said. “The first Excite reflects my inner state and attitude to life a few years back, and Excite Force represents my current mood attitude. Who knows, maybe we will meet again in the future, for example, in 2032, and create another version of the eau de toilette, when I will have more life experience behind me and a different vision of the world. ”
That’s assuming he survives the glossy ad campaign, which is built around floods.
Oriflame believes the scent captures Dima’s complex character. “One of the clearest trends in perfumery is contrast,” the company said at the launch event. “With Excite Force you will not only feel the difference between the top and base notes…[but also] fruit freshness and enveloping warmth. It also reflects the nature of Dima — courageous and mature.”
If the fragrance is a success, perhaps it also meets Dima’s exacting standards. He said that being the perfect man carries a great burden: Women just don’t always stack up. “I am very selective in regard to relations with the girls,” he said. “I have very high demands for them.”
Are you gagging to get your bottle of Excite Force? Where will you spray it?