Eurovision 2013 winner Emmelie de Forest will release her new single “Hopscotch” on August 10. Judging from the snippet she released on Instagram on August 5, she’s not just playing the game, but also with her genre. The Mother Earth figure from “Only Teardrops” and “Hunter and Prey” has been replaced by an urban pop princess hellbent on appealing to a broader audience. “I live my life, like I’m on a hopscotch,” she says while dancing around her living room in an Audrey Hepburn shirt and animal print pants. “Square one, square two, square three and again…”
This isn’t the first time she’s given us a new sound or image. As you’ll recall, producers redid her face for the cover of “Rainmaker”, casting away apple-cheeked and cute for angular and sexy. And then with “Drunk Tonight” — the title itself suggests a step away from innocence — she slipped into a bikini. (Maybe all this change explains why not everyone recognises her). Regardless of whether you like the new image, Emmelie proves that pop stars aren’t born, but made.
Are you feeling the new sound?