ISA — the hip-shaking, shoulder-popping, neck-bobbing break-out star of Melodifestivalen 2015 — has just dropped her new single “Oh My”. Our sister from up north has put down the bubble gum and slowed down the pace for this sultrier number that melds balladry, R&B and a lil’ bit of rap. ISA doesn’t need to shake her hips and bust out the midriff in every number. You know why? Cause she’s an ARTIST.
The (mostly) black-and-white video pays homage to all of the fans ISA has made over the past year. As she said on Instagram, they’ve helped her have the best summer EVER. The video flashes back to some of her proudest moments — including qualifying from her heat of Melodifestivalen 2015 — and shows her performing to packed-out crowds. If you didn’t watch her sing “Drum and Bass” at Lotta på Liseberg or see her werk “Don’t Stop” at Allsång på Skansen, you need to do so right now.
The video seems to give us two story lines. One is the real-life love story ISA has going on with her fans. The other is how she (or at least her character in the song) knows it’s time to say goodbye to Mr. Wrong. You see her writing lyrics in her diary: “Don’t smile. He’s just another bad guy to fall for. I’m not blind…” No you are not!
Are you loving this different side of ISA? Are you feeling her slower material? Should she become a rap artist? Let us know in the comments box below. You can also watch our various interviews with ISA from Melfest 2015 below.