In the opening sequence of her new music video for “Hopscotch”, Eurovision 2013 winner Emmelie de Forest defines hopscotch in two ways.

1. a children’s game in which you have to jump through a set of rectangular squares

2. to shift from one thing to another quickly or abruptly either with or without a specific goal

The latter seems particularly apt. As we’ve discussed many times in recent weeks, her new song is all about personal transformation, which manifests in her musical and fashion stylings. This number eschews the folksy feel of her previous efforts, including “Only Teardrops” and “Hunter and Prey”. Here’s what we said:

The banging, clanging and hand-clapping of “Hopscotch” gives way to a new Emmelie. She’s some sort of Danish harajuku girl — sexy, sassy, cavalier and hellbent on stomping out Emmelie’s Mother Earth persona. It’s all sorts of urban and written with the radio in mind.

For many Eurovision fans this shift is going to feel uncomfortable. That’s partly because the extended metaphor of the song is a bit forced— hopscotch, as life, is unpredictable and full of inevitible stumbles. Emmelie carries on anyway, fully aware that mixing it up will stir critics and haters alike.

Emmelie de Forest — “Hopscotch” video

The video keeps the transformation going. It opens with a naked Emmelie rubbing neon-coloured chalk all over her face and hands. It almost seems like war paint: Personal evolution is a battle, y’all! The camera then follows glam Emmelie as she cruises through Italy on the back of a red motorcycle, eventually playing in the leaves near a castle. It’s all very high fashion and smacks of an independent woman doing it for herself.

Reviewing Emmelie de Forest’s “Hopscotch”

 

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david troake
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david troake

Absolutely love this girl and her songs, so talented whens she gunna tour England

AM Casablancas
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AM Casablancas

I feel the need to say this on spanish, and only spanish people will understand
LE ECHARON LOS POLVOS A EMMELIE 😀

davve
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davve

I wish for her a long and great career.

Charles
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Charles

@Bogdan Honciuc: At least Loreen’s pond of crazy has depth and meaning … otherwise what would have been Euphoria without any of that? Do I feel intrigued with Emmelie’s new musical persona? I do … a song that blends a child-like chorus with some nice verses with no connection to her folkier tracks from the Teardrops time .. gives me mixed feelings. Stunning look in the video though.

Anfrers
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The video is pretty cool, the song is horrible.

#MarioVision
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#MarioVision

Emmelie’s videoclip 4 her new song is really cool <3 🙂 I'm always interested to hear her new songs & watch her videoclips <3 🙂 Em is still an A+ list visionary Star 4 me <3 🙂 She was the princess Winner of 2013 & she ruled that year <3 She was still on the spotlight next year in 2014 <3 2 years have passed since 2013 & Emmelie's victory in the Vision of Malmo but she is still around & reigning <3 I'm waiting 4 Emmelie to finally release her 2nd new album after her debut of 2013.. <3… Read more »

Donna
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Donna

This may be different from Emmelie’s usual fare but she still nailed it and I just love her “new” self as much as her “old” self that we got to know back in Eurovision 2013.

beccaboo1212
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cheesecake
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cheesecake

Love the video, hate the song.

Bogdan Honciuc
Guest

Someone has been dipping her hands in the Loreen pond of crazy.

SquareOne
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SquareOne

Really fun and catchy song. Great job Emmelie! <3