SVT revealed today that a maximum of 125 million Swedish krona will be spent on television production of the Eurovision Song Contest 2016.
Sweden’s broadcaster confirmed the 2016 contest will be achieved within the same framework used for Eurovision 2013 in Malmö.
Safa Safiyara, acting programme director at SVT said, “We know that we are able to make a grand show for this budget.”
The total contribution of the city of Stockholm to the contest remains unclear but the city has already put forward 60 million SEK this year.
Taken together, that means roughly €20 million has been put aside for the event thus far.
That figure is less than half the final cost of Eurovision 2014 in Copenhagen and only a third of the amount spent by Azerbaijan hosting the 2012 contest in Crystal Hall in Baku.
Martin Österdahl, executive producer for Eurovision 2016, has elaborated on the problem focusing on making the contest “sustainable” and the selection of Globen Arena rather than the larger alternatives Tele2 Arena and Friends Arena.
“When we did Eurovision 2013, we came from a period where the contest in Moscow and Baku, had seen bigger and bigger venus and costs running wild…to us, making TV that jumps out of the screen is best achieved in an arena the size of Ericsson Globe.”
The challenge for the production team is delivering a contest as cheap as Malmö 2013.
“Our contest will be cheaper than Helsinki 2007 and they had fewer shows. We aren’t starting from scratch and have established working relationships with talented people who have done this before. Melodifestivalen offers us a template.”
Eurovision 2016: An Hour Earlier?
Österdahl is also suggesting moving the broadcast time from 21:00CET to 20:00CET.
“In the new countries above all, where Eurovision has arrived recently, it is extremely late when the shows begin ending and that makes it difficult for children to stay awake. If the Eurovision Song Contest is to grow over time and continue to be the world’s biggest broadcasting event in the next 40 years we must give the contest the same development as in Sweden: an event for all ages.”
The production’s team’s next challenge is framing a narrative for Eurovision 2016 and following on from Malmö 2013’s slogan of We Are One.
What do you think? Are you excited for Eurovision 2016 or do you think the Swedes should be putting more money into the budget? Comment below!
FOR ALL THE LATEST NEWS ON EUROVISION 2016 AND SWEDEN CLICK HERE
Source: Dn.prio, cityam.com