Polina Gagarina — Russia’s glamorous Eurovision 2015 singer — was a vision in white in Vienna (and everywhere else since then). But in her new video for the song “I Will Not”, she goes dark — and in more ways than one.

The video opens with a black-haired Polina discovering that her man is a bit of a playboy with a wandering eye (and presumably a wandering set of hands). So she dies her hair blonde, throws on a mask, and pulls a fast one on him by luring him from a nightclub to his hotel room. Unaware that he’s just cheated on Polina with, um, Polina, he falls asleep and she takes a series of selfies — without her mask. He’s shocked when he wakes to discover what just went down.

polina gagarina

According to her YouTube description, the song uses dance music to “seriously reflect on the eternal question of the relationship of man and woman.” The EDM accents have quite a bit of edge, and showcase a new side of Polina. We love it — and the lyrics of a woman finding herself amid her man’s wrongs. “I will not wait for you anymore, gonne leave you in the past,” she says. “Now you don’t mean a thing to me.”

Are you loving this as much as us?

“I Will Not” — Polina Gagarina

Buy the song on iTunes 

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Felix Prochain
Guest
Felix Prochain

Who remembers Russia’s Serebro trio, particularly the lead singer Lena Temnikova- the only one who could actually sing? So, she left the group and started a solo career. There are already few songs on YouTube. Not bad.

@EugeneESCUK
Guest

The lyrics and meaning of a song are all part of the skill of songwriting. Listening to a song in a language you understand makes this easier. The truth is many are ONLY interested in the music and not the lyrics and of course there is nothing wrong with that. Clearly this song is aimed at Polina’s target audience, the Russian speaking market. I’m sure if it was aimed at the wider European market, she would have released an English version as well and we know she has a good command of English. Having looked up a direct translation of… Read more »

Azaad
Guest
Azaad

The guy looks like a cross between Tim Schou and Vaidas Baumila

Charles
Guest
Charles

… another dance track … the most genius move, so original and so unexpected … like no one else in Eurovision has ever followed through with such “brilliant” idea …
… at least it’s sung in Russian and not in the same old same old lame English with a completely “never-heard-before” lyric … like the ones that are of the English sung-verbal-diarrhea at Eurovision.

DenizNL
Guest
DenizNL

This would be perfect for Eurovision!

Daniel
Guest
Daniel

I agree it was an ingenious video for this song.

Btw, It’s Iveta Mukushyan’s birthday today.

cheesecake
Guest
cheesecake

Love it. Excellent song.

Huh
Guest
Huh

Tick Tock.

It is like a part two of her other song “Shagay”. I find it more awesome when she sings in Russian in this kind of way. It is very authentic and mysteriously appealing.

Antranig Shokayan
Editor

From the song to the video, it’s complete perfection. LOVE IT!

Robyn Gallagher
Editor

This joins Lorde’s “Magnets” video in the category of stylish videos that use a super complex plot of a woman exacting revenge on her cheating boyfriend.

fikri
Guest
fikri

so her idea of revenge is going all that trouble and have revenge sex with her husband? i’m confused.

i love the song tho. A+