It’s becoming an unwelcome Eurovision tradition – tickets go on sale and there are long waits, slow websites, sold-out signs, chaos and heartbreak. This year was no exception.
The AXS ticketing website struggled to cope with the load when tickets went on sale at 10:00 this morning. Swedish newspaper Aftonbladet reported on the frustration that users experienced, through long waits, sold-out shows, and discovering tickets for sale on resale website.
They quote Daniel Stålbo, communications director at the Stockholm Globe Arenas, saying, “There has been heavy pressure on the site. It always is, but this time it was extra.”
Aftonbladet also note that more tickets are due to go on sale in the new year.
The waiting room of death
The ticket-buying experience was stressful. After clicking through to buy tickets, users were placed in a virtual “waiting room”. This was done to make the purchasing process fairer, but “waiting room” became a painfully accurate name, with many ESC fans reporting waits of well over one hour.
But even getting through to finally buy tickets wasn’t a guarantee of availability, with the Grand Final soon offering only a handful of single seats.
There was a lot of unhappiness.
And as patient ESC fans were still waiting to get out of the Waiting Room of Death, tickets were starting to appear on secondary ticketing websites. Viagogo currently has dozens of tickets for sale to the grand final, including standing-room tickets which were only available to OGAE fan club members.
If there’s a weird deja vu feeling, it’s because there were very similar issues when the tickets for Vienna went on sale last year. Technical issues, tickets quickly getting sold out, tickets ending up on resale websites – it’s all happened before. Despite the issues from 2015 being well known, the same problems popped up again for the 2016 tickets.
Did you get the tickets you wanted? Or were you left disappointed? Share your story below.