She’s been rehearsing for her Melodifestivalen 2016 co-hosting gig for weeks. But today it was revealed that Eurovision 1999 winner Charlotte Perrelli will have to take on a lesser role during the second semi final, following a dispute over her ongoing advertising commitments.
As Expressen reports, Charlotte was originally slated to co-host the heat in Malmö, part of a rotating and star-studded lineup for this year’s Melfest. But SVT have been forced to relieve her of her duties because a commercial she filmed with Comviq, a Swedish prepaid mobile phone brand, will air during the same period as the show, which could be seen as a conflict of interest.
Perrelli’s contract stated that those who sign contracts with SVT cannot be associated with commercial interests and commercial activities during the period they work with the public service broadcaster — including six weeks before and after Melodifestivalen.
“It is an important SVT policy, so the agreement has been renegotiated so that [Perrelli’s hosting duties] are replaced with an expanded artistic part.”
That basically means she’ll sing as some sort of interval act instead.
Charlotte Perrelli’s Comviq commercial
Charlotte is trying to put on a happy face, but it’s clear she is not amused. Here’s what she said in a statement:
I can only say that we have done everything according to the agreement, which included all of my promotional [responsibilities], authorized by SVT, but it is of course disappointing that SVT made a contract failure that affects my involvement. I look forward to my expanded artistic performances in the program.
SVT has taken full responsibility for the cock-up, admitting that it missed the fact Charlotte had an ongoing contract with Comviq, which she did disclose.
Sometimes things go wrong…we regret the negative publicity that Charlotte has faced over the last few days. Yesterday Charlotte and SVT met to resolve the situation in the best possible way, which resulted in the parties renegotiating the agreement whereby Charlotte will have an expanded role as an artist in the program. SVT is grateful for Charlotte’s compliance and professionalism to resolve the situation