Charlotte Perrelli melodifestivalen

She’s been rehearsing for her Melodifestivalen 2016 co-hosting gig for weeks. But today it was revealed that Eurovision 1999 winner Charlotte Perrelli will have to take on a lesser role during the second semi final, following a dispute over her ongoing advertising commitments.

As Expressen reports, Charlotte was originally slated to co-host the heat in Malmö, part of a rotating and star-studded lineup for this year’s Melfest. But SVT have been forced to relieve her of her duties because a commercial she filmed with Comviq, a Swedish prepaid mobile phone brand, will air during the same period as the show, which could be seen as a conflict of interest.

charlotte_perelli_till_idoljurynPerrelli’s contract stated that those who sign contracts with SVT cannot be associated with commercial interests and commercial activities during the period they work with the public service broadcaster — including six weeks before and after Melodifestivalen.

“It is an important SVT policy, so the agreement has been renegotiated so that [Perrelli’s hosting duties] are replaced with an expanded artistic part.”

That basically means she’ll sing as some sort of interval act instead.

Charlotte Perrelli’s Comviq commercial

Charlotte is trying to put on a happy face, but it’s clear she is not amused. Here’s what she said in a statement:

I can only say that we have done everything according to the agreement, which included all of my promotional [responsibilities], authorized by SVT, but it is of course disappointing that SVT made a contract failure that affects my involvement. I look forward to my expanded artistic performances in the program.

SVT has taken full responsibility for the cock-up, admitting that it missed the fact Charlotte had an ongoing contract with Comviq, which she did disclose.

Sometimes things go wrong…we regret the negative publicity that Charlotte has faced over the last few days. Yesterday Charlotte and SVT met to resolve the situation in the best possible way, which resulted in the parties renegotiating the agreement whereby Charlotte will have an expanded role as an artist in the program. SVT is grateful for Charlotte’s compliance and professionalism to resolve the situation

Charlotte Perrelli on the Eurovision Cruise 2014

Selfie with #eurovision winner Charlotte Perrelli on the OGAE Finland cruise

A photo posted by wiwibloggs (@wiwibloggs) on

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davve
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davve

Gina will host the second semi herself. and charlotte will have a longer performance part instead.

Denis
Guest
Denis

Gina will be hosting alone, it seems. it’s far to short notice to find a replacement, unless someone who hasn’t done anything in ages contacts SVT.
Pity though. I’d rather that Charlotte hosts than performs, her performances are always to much.

Freyah
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Freyah

Is anyone going to replace her as host or will it just be Gina?

Sarah Boucher
Guest

in the words of bowser junior, that’s lame.
supermariologan reference

John
Guest
John

Is the choice between her singing and her hosting? Cant we just have neither.