The moment has arrived: Iveta Mukuchyan has finally debuted “LoveWave” her song for Eurovision 2016. The grand reveal, which comes after months of intense speculation, does not disappoint. In fact, we’re ready to cast off our life jackets and ride her wave…
Musically this is soulful and dramatic. Iveta works her smokey vocals to great effect, giving us a contemporary sound with flashes of rock goddess. The first 50 seconds are among the edgiest, most de-constructed 50 seconds we’ve heard at Eurovision. The intro ends with a supersonic swell that leads into Iveta dropping it raw and without reserve. She almost sounds like Michael Jackson and, at times, Tina Turner.
The abstract music video sees Iveta play opposite Swedish top model Ben Dahlhaus, who has been dubbed “Sweden’s Brad Pitt.” It’s built around emotions rather than specific actions, and the non-scripted scenario was meant to help Iveta and Ben explore and reveal their inner thoughts and feelings. It worked, because we really feel the heat. The micro shots, which almost look scientific and medical, are, in the words of her team, “used to ‘picture’ the chemistry behind these feelings that spread through the whole body.”
The video is a co-production between Armenia’s AMPTV and Germany’s BLACKSHEEP communications.
Watch: Iveta Mukuchyan — “LoveWave”
As we found out last month, the song has been composed by Lilith Navasardyan and Levon Navasardyan, the team behind MIKA’s “Love” at Junior Eurovision 2015. Iveta wrote the lyrics alongside Stephanie Crutchfield and you can really feel the personal edge to what she is singing. Along with her big reveal, Iveta explained why she chose the subject matter:
I wanted to sing about a feeling we all know and crave for. A feeling that creates and destroys, empowers and weakens, rips and completes. A feeling out of space and time, that is unpredictable as an ocean and as powerful as a wave. A feeling that is worth fighting for…Love.
Now that we have the “LoveWave” video, Iveta’s Stockholm package is coming into sharper focus. Last week came the news that Iveta will be looking fierce in dresses from the Armenian fashion house Kivera Naynomis throughout her time at Eurovision. (The fashion house also provided her costumes for the video). After last year’s global experience with Genealogy, Armenia are keeping it close to home in 2016.
“LoveWave”: Our first reaction
What do you think about “LoveWave”? Is this the song that will take Armenia back to the top ten, or could it even be their first winning entry? Let us know in the comments section below and on our Twitter and Facebook pages.