Merci, France, for being the gift that just keeps on giving. Yesterday saw the official reveal of Amir as the French representative for Eurovision 2016. But France 2 is not wasting any time and have today gone one step further, releasing the music video for “J’ai cherché”.
Watch: Amir releases “J’ai cherché” music video
Notably, the music video keeps the song in its full form, so this is still not the version we will hear in Stockholm. The video intersperses shots of Amir singing with two separate, but similar stories. One focuses on a young boy training to be a ballet dancer, whilst the other is a girl learning a martial art. Both struggle, but find the strength to keep progressing and ultimately reach their goals. It’s a great message that really works well alongside the lyrics of the song.
The whole thing feels incredibly professional and slick, in keeping with the “taking it seriously” tone that France seems to be employing this year. This ain’t Lisa Angell fading in and out of clouds, y’all!
Watch: We react to Amir’s “J’ai cherché”
Even before the music video hit, it seems that Amir has been a big hit across the continent with fans. As we showed yesterday, the news of his confirmation cut France’s odds significantly. Some of our readers comments included “he definitely has the chance to bring France its best result in years” (ct_greece) and “Best French song in a very very very long time” (Darren). C’est bien!
What do you think of the “J’ai cherché” music video? Let us know in the comments section below or through our Twitter page!