Turkish singer Serhat was announced as San Marino’s man for Stockholm back in January. Today, at a press conference broadcast live from Paris (and not the beautiful city-state), Serhat presented his song “I Didn’t Know”.
It’s certainly…different. The music video mainly features Serhat standing on what appears to be a beach, with several closeups of his face. There’s an artistic vision, but we’re not quite sure what kind of vision that was. The lyrics are fairly simple, with Serhat repeating the titular phrase several times throughout the song. It’s also at a slower tempo than most of Serhat’s previous work, although apparently there is a disco version of the song. Such fun.
During the press conference, we heard from Italian legend Raffaella Carrà. She wished Serhat luck, complimenting him on his wide range of talents as a singer and producer. Serhat explained that Paris was a “very special” city for him, hence why he filmed the “I Didn’t Know” video there, and chose it for the press conference. He brought it back to his “adopted” country though: “I’m representing the smallest country in the Eurovision Song Contest with big pride.” Serhat also stressed how important it was that this was a song contest, not just reliant on the singer.
The music video was directed by Manfred T Mugler – the artist formerly known as fashion designer Thierry Mugler. Talking about the video, he said, “I have developed for him a new vision of a man: a fun Dandy attitude; sophisticated and strong; but also charming and touching.” Mugler will also be the artist director of Serhat’s performance in Stockholm.
Serhat — “I Didn’t Know”
While Serhat is Turkish, San Marino has been emphasising the international team behind the entry. The song was composed by Turkish musician Olcayto Ahmet Tugsuz (he wrote Turkey’s Eurovision entries in 1982 and 1987), with the lyrics by Greek songwriter Nektarios Tyrakis (the man behind Greece’s third-placed “Shake It” in 2004 and Belarus’ 2004 entry).
French fashion designer Thierry Mugler is serving as the creative director of Serhat’s entry. In the past, we’ve seen Eurovision stars wearing creations from top fashion designers, but this is the first time one has become actively involved with the staging.
This makes a change from San Marino’s previous Eurovision entries. From 2012 to 2015, the microstate’s entries were overseen — and sometimes written — by the German Eurovision veteran Ralph Siegel. San Marino earned its best result in 2014, when Valentina Monetta became the first San Marino artist to qualify for the final, where she placed 24th.
What do you think of Serhat’s song? Can he follow Valentina Monetta in 2014 and make it to the final? Share your thoughts below!