As the Eurovision promo season continues, Sergey Lazarev brought a twist to the usual television appearances. He performed in the middle of a fashion catwalk as part of Greek music channel MAD TV’s MADwalk event.
MAD TV might not have hosted a national final for Greece this year, but they had another way of bringing some Eurovision realness to Greece. Sergey’s performance was part of the show for the collection of Greek pop star, former The Voice of Greece coach and Greece’s 2014 national final co-host Despina Vandi.
Sergey and Despina are old friends, and she explained that while her loyalties lay with Greece, she still supported Sergey, especially with the Greek creative team behind his Eurovision entry.
As Despina’s models took to the catwalk with pieces from her collection, Sergey performed his Eurovision song atop a plinth. While he wasn’t accompanied by his usual dancers, he still managed to command the audience.
Dressed all in black (this was a fashion event, after all), Sergey rocked atop his box. Visuals from the “You’re The Only One” music video played in the background, with drama added from a fireworks curtain behind him. The action intensified when the plinth began to rise, making sure all eyes were on him.
This isn’t the first time an act with a Eurovision connection has been the star of a fashion show. In 2013, Eesti Laul finalists Winny Puuh played their weird and wonderful song “Meiecundimees üks Korsakov läks eile Lätti” at Rick Owens show as part of Paris Men’s Fashion Week.
Photo credit: @madwalk