One of the biggest draws for Eurovision artists is the chance to perform in front of a massive audience. And, according to eurovision.tv, this year’s contest didn’t disappoint. The show recorded 204 million viewers all over the world. Last year the contest drew 197 million viewers across 40 countries, while this year two more participating countries were added. On average the contest earned an audience share of 36.3% across 40 markets. That means that more than one-third of all folks watching TV Saturday evening were watching Eurovision. Yassssss.
Eurovision 2016 viewing figures
In host country Sweden, Eurovision earned its highest viewing figures since 2000 when the contest was also hosted in Globen. Around 3.6 million viewers tuned in, giving SVT an 84.7% share of Swedish TV viewing audience on the night of the May 14 final.
As in years past, Iceland delivered the largest viewing share — 95.3% of all TV viewers — across all 42 countries. It didn’t matter that their beloved Greta Salome failed to reach the final. Only a small percentage of the Icelandic population decided to skip the final, as 95.5% of those watching TV in the country saw Jamala lift the trophy on Saturday evening.
Ukraine drew its biggest audience since 2010, with 1.5 million people watching their Jamala sing her way to victory.
The country’s return to the contest following a one-year absence coupled with immense media attention surrounding Jamala’s “1944” likely contributed to the popularity of the show.
Germany’s Jamie-Lee has a huge profile from The Voice of Germany and that clearly paid off for NDR.
In Germany the contest was watched by 9.3 million people, resulting in a 36.8% share of the German TV viewing audience. She ultimately finished last, but at least her country was there to support her.
The three live shows of the contest recorded 2.6 million hits from 196 territories through online streams on Eurovision.tv and YouTube. Around 5.3 million people also watched the contest on-demand and re-lived the show after the live broadcast.
Photo: Thomas Hanses (EBU)