After wooing fans with the cool retro sounds of his Eurovision entry “Play” and the drum and bass pop of Cartoon’s “I Remember U”, Jüri Pootsmann returns to his roots with his new single “Nii või naa” sung in Estonian.
“Nii või naa”, which roughly translates to “For better or worse”, has a fresh modern Estonian sound that sounds like something right out of Eesti laul. The song uses chilled-out electronic sounds which compliment Jüri’s deep, rich and expressive vocals.
The song tells the story of a relationship in its final days, when a hot summer has brought the end. In the chorus, Jüri sensually murmurs, “Nii või naa/Kuskil saabub hommik/Nii või naa/Täna meid siin ei ole” (For better or worse/Somewhere it comes a morning/For better or worse/We’re not here today”.
The song is out now on digital platforms, but Jüri also gave a live performance on Estonian radio. While he and his band were crammed into a small corner of the studio, they delivered an energetic performance, with Jüri giving a seductive vocal performance that melted fangirls around Europe.
“Nii või naa” will be included on Jüri’s debut album, which will be recorded in Estonian and is due to be released in October.