She’s a leggy songstress who took Armenia back to the Top 10 at Eurovision 2016, and she followed that up by joining the panel of Armenia’s Eurovision 2017 national final and by becoming the face of Armenia’s Prometey Bank.

And on Tuesday Iveta Mukuchyan proved that her momentum is only getting stronger as she released her new single “Hars”, which means “bride” in English.

Still riding her “LoveWave” of success, Iveta delivers a song that showcases traditional Armenian music and ethnic sounds in the most modern way possible. She doesn’t walk down the aisle. She dances!

“Hars” — Iveta Mukuchyan

Iveta sings about wedding rituals and the catchy “na ni na na” hook is hard to forget, regardless of whether you speak Armenian.

The truly vintage music video showcases traditional dance and wedding clothing using black-and-white footage that draws on the Armenian film “The Ancient Drum”.

Eurovision’s Next Top Model 2016 may have been raised in Germany, but she has most definitely gone back to her roots — and she is grateful for the opportunity.

The video starts with a prologue and dedication: “This music video wouldn’t have been possible if not for the people who preserved and passed on to us the age-old Armenian song and dance. We bow before them.”

Yesterday or today, avant-garde modern or old-school traditional, Iveta always slays.

Our readers are in the middle of a love affair with Iveta.

They chose “LoveWave” as their favourite music video and Iveta as their favourite female soloist in our recent Eurovision 2016 polls.

She caught up with wiwibloggs at the Armenian Street Festival in London in July, where she also performed “Hars” live for the first time. She gets it.

What do you think of Iveta’s new single “Hars”? Let us know in the comments below.

newest oldest most voted
Notify of
Alenn
Guest
Alenn

Seriously? “Realness” again? I’m still waiting for the day when we see a headline about a former ESC participant delivering “fakeness” !!!

an esc fan
Guest
an esc fan

Sorry to say that, I don’t blame people for anything, but I just wonder … if she loves Armenia that much, then why does she live in Germany ?
Does she want the best of both worlds ?

Ron
Guest
Ron

Lolll @Tel Aviv 2018 – are you being serious? How is this in any way nationalistic? It’s a rendition of a traditional song and dance.

Tel Aviv 2018
Guest
Tel Aviv 2018

Seriously couldn’t she be more nationalistic??? Sorry, but I strongly dislike this lady just after her attitude at Eurovision with disputed flag thing. A good musician wouldn’t become an puppet of the government. She should just show her talents as a musician like the all other contestants there, but no, who would use our fav contest for politics then? Pff

Ron
Guest
Ron

It’s a really catchy tune reminds of me her song “Ari Yar”. I love how she takes these really old songs and puts a modern twist on them. You’ve got to appreciate that. I mean these dances and these songs and the video are from like early 1900’s. I can’t believe oikotimes labeled this as “nationalistic” – they hate everything about Armenia or Armenia related so not surprised.

YoungsterJoey
Guest
YoungsterJoey

“Realness”
-_-

Valentine
Guest
Valentine

https://www.youtube.com/watch?v=WS_K11VeH4w

Svetlana Loboda’s new song!

Pollaski
Guest
Pollaski

Can’t say I’m a fan. I dig the beat, and its fun watching traditional Armenian dancing, but the song itself just seems a bit too repetitive. Not Iveta’s top work, IMO.

an esc fan
Guest
an esc fan

I wonder about women rights back then.

beccaboo1212
Guest

Cool! 🙂