She’s a leggy songstress who took Armenia back to the Top 10 at Eurovision 2016, and she followed that up by joining the panel of Armenia’s Eurovision 2017 national final and by becoming the face of Armenia’s Prometey Bank.
And on Tuesday Iveta Mukuchyan proved that her momentum is only getting stronger as she released her new single “Hars”, which means “bride” in English.
Still riding her “LoveWave” of success, Iveta delivers a song that showcases traditional Armenian music and ethnic sounds in the most modern way possible. She doesn’t walk down the aisle. She dances!
“Hars” — Iveta Mukuchyan
Iveta sings about wedding rituals and the catchy “na ni na na” hook is hard to forget, regardless of whether you speak Armenian.
The truly vintage music video showcases traditional dance and wedding clothing using black-and-white footage that draws on the Armenian film “The Ancient Drum”.
The video starts with a prologue and dedication: “This music video wouldn’t have been possible if not for the people who preserved and passed on to us the age-old Armenian song and dance. We bow before them.”
Yesterday or today, avant-garde modern or old-school traditional, Iveta always slays.
Our readers are in the middle of a love affair with Iveta.
She caught up with wiwibloggs at the Armenian Street Festival in London in July, where she also performed “Hars” live for the first time. She gets it.
What do you think of Iveta’s new single “Hars”? Let us know in the comments below.