He’s known for his frequent Melodifestivalen appearances, both as a dancer and as a two-time participant. Now Anton Ewald is showing fans a much darker side, with the very NSFW music video for his new single “Devil”.

The edgy R&B sound of the song takes inspiration from the edgy R&B of The Weeknd, and throws in a 1980s Michael Jackson flavour — far removed from the upbeat pop of Anton’s Melfest entries.

It seems the “Begging” singer is undergoing an artistic reinvention. He’s now known as just Anton, ditching his surname just like Carola did. And with the new name comes a raunchy new video that seems to have taken some inspiration from American Horror Story.

The video is directed by Anton’s fiancée, American film producer Victoria Fajardo. We find Anton wandering around a dark and mysterious house, where he finds people engaged in fetishistic sexual behaviour. He looks hot and bothered by it all.

While nothing too explicit is depicted, the video is still pretty extreme with what it implies and is most definitely not safe for work. Sex, violence and bodily fluids – it’s a lot to cram into one music video.

But the old Anton isn’t totally gone – two and a half minutes into the video, he busts out some classic pop video formation dancing. It’s a reminder of Anton’s roots as a dancer and choreographer, and his involvement in Melfest 2016 as the choreographer of Wiktoria’s “Save Me” performance.

All up, it’s camp and dramatic, a bit sexy, a bit gross and a bit silly — and we’re so intrigued by Anton’s new artistic direction.

Anton Ewald – “Devil”

Anton Ewald – “Devil” (lyrics)

It was the night I slept with danger
Played with fire, got too close
I swear I thought I’d seen an angel
But then the clouds turned into smoke

(Better watch out)
Is what they said
Don’t you stay away
It will be my end
(She’ll eat you alive)
Oh, but I don’t care
Got to feel her near, yeah

You’ll never love me longer than tonight
I see no loving in your demon eyes, no
And I thank heaven I can read your mind
So pull me under the surface
Cos girl, I deserve it
Let me tell you what I wanna do

Oh oh oh oh oh
Don’t wanna be careful
Drag me down to hell, girl
Oh oh oh oh oh
They tell me you’re the devil
But can we dance until I know?

She’s all in red down to her fingers
Her crimson lips go in the dark
And in the mist is where she lingers
She’ll tear you up only because

(Better watch out)
Better stay away
She can find you here
She can smell your fear
(She’ll eat you alive)
You’re the lonely dear
But a sea of treasure

And when she’s loved you only for tonight
You’ll see no love inside her demon eyes, no
And you’ll be wishing you could read her mind, no
She’ll pull me under the surface
And girl, I deserve it
And I don’t know what I wanna do

Oh oh oh oh oh
Don’t wanna be careful
Drag me down to hell, girl
Oh oh oh oh oh
They tell me you’re the devil
But can we dance until I know?

Can we dance until I know?

Oh oh oh oh oh
Don’t wanna be careful
Drag me down to hell, girl
Oh oh oh oh oh
They tell me you’re the devil
But can we dance until I know?

Oh oh oh oh oh
Don’t wanna be careful
Drag me down to hell, girl
Oh oh oh oh oh
They tell me you’re the devil
But can we dance until I know?

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brunowskii
Guest
brunowskii

Absolutely boring

Steven
Guest
Steven

Everything about this song made me go EEP. The edginess is painful. Hopefully he can bounce back with his next track because I don’t see this one doing too well.

Ron Kavaler
Editor

Anton will always be an angel, not a devil, but nice try 🙂
This video is just too much, way too much, especially the scissors and tongue shot. Not easy to watch at all.

Polegend Godgarina
Guest
Polegend Godgarina

All this artsy-fartsiness for that basic ass song… only Sweden haha