In a world that grows more divided by the day, Ukraine are asking us to put our differences aside. On Monday UA:PBC and the EBU revealed the slogan and logo for Eurovision 2017. The message they want to send is “Celebrate Diversity”. It’s an evolution of last year’s “Come Together”, whilst the logo adds traditional Ukrainian elements in the message.
The logo, created by two Ukrainian agencies, could be a real standout. It’s based on the traditional Ukrainian necklace, the Namysto. Namysto represents protection, beauty and health, with each bead on the necklace having a unique design. That ties in with the diversity and individuality that Ukraine wants to celebrate this year.
It’s also going to be tied in with the creativity of the 43 acts that will take to the stage in Kyiv.
Eurovision 2017 Logo & Slogan: “Celebrate Diversity”
Jon Ola Sand, Executive Supervisor of the EBU, explains:
“The notion of celebrating diversity builds on last year’s theme of ‘Come Together’ and is at the heart of Eurovision values. It is all-inclusive and all about countries around Europe, and beyond, joining together to celebrate both our common ground and our unique differences, as well as some great music.”
Incorporating this beautiful and meaningful logo based on a traditional amulet gives not only a sense of history and heritage but also a modern look and feel.”
Expectations that the creative aspects of the contest would be revealed soon were high, with the 2017 Semi Final allocation draw to take place tomorrow.
NTU have got in early though, so we know what to expect come tomorrow’s draw. Hopefully we’ll get to see a bit more of the logo “in motion”!
SOCIAL MEDIA REACTIONS
@wiwibloggs I love it! It represents the spirit of Eurovision perfectly and the orthodox pattern necklace represents Ukraine so good as well
— Aleks ???????????????? (@LaneMojeAlex) January 30, 2017
@wiwibloggs slogan is great while logo is terrible
— Dima Førest (@DimaDeForest) January 30, 2017
Finally, the New Logo and slogan, I could wait for something more colorfully but, that’s nice. Looks like something mathematic https://t.co/J7HNF9iOhA
— Asaf Olafs (@asaf_olafs) January 30, 2017
Me mola tanto el eslogan como el logo ?????? https://t.co/8whTPfCjIL
— Snow (@Snoowing_) January 30, 2017
I love Ukraine’s creativity and hopefully they will deliever a good show in May ???????????????????????????????? https://t.co/ly40u6jON2
— Mati (@matilda_teodora) January 30, 2017
— Eurovision Retweets (@NewEurovision) January 30, 2017
@wiwibloggs Slogan is great! Logo is awful.
— Mathias (@InfiniteTias) January 30, 2017
What do you think of “Celebrate Diversity” as the slogan, and have NTU have come up with a good logo? Let us know your thoughts in the comments section below!