Last night, the Wiwi Jury — our in-house panel of music unprofessionals — gathered in Fuengirola, in Andalusia, Spain. While sipping on fancy cocktails by the Mediterranean, we reviewed Mario Jefferson‘s entry for Objetivo Eurovisión 2017, “Spin My Head”. Did we go crazy for him or were we just left with a headache?
Mario Jefferson – “Spin my head”
About Mario Jefferson
Mario is one of the freshest and most promising names in Spanish Latino pop. Coming from Fuengirola (Málaga), he took part in the final season of Operación Triunfo, ultimately finishing third. That led him to collaborate with Zahara and Efecto Mariposa on his first album “The Night I Forgot Your Name.”
Wiwi Jury reviews “Spin my head”
Chris: “Spin My Head” just feels a little too busy for me. There’s no passion, no flair — it’s like Mario is just trying to get from one point to the next. Throw in a few dance beat tricks along the way and this is pretty much as bland dance as you can get. It’s nothing bad and I can listen to it, but it wouldn’t motivate me to vote.
Deban: The success of this track is almost solely reliant on the running order, and production elements. Best enjoyed on the dance floor, or plugged into your ears, “Spin My Head” is Objetivo Eurovision’s most expensive sounding track. Upbeat and very “now”, Mario Jefferson is fresh and just ripe for Kiev.
Kristin: I’m not buying this. It’s too sterilized. “Spin my head” is indeed a dance track, which would get people on the dance floor, but take away the pounding bass in the sound system and the strobe lights, and what do you have left? A mediocre song at best. This would be a really safe bet for Spain, and maybe they will see the right side of the scoreboard, but it all comes down to impeccable staging and a solid vocal. Can it be done?
Luis: “Spin My Head” is one of those songs they play in the club when they’ve just opened. It’s good for the first drink, but doesn’t go anywhere. The production is modern, I give you that, and then? It’s not memorable, there’s no hook, there’s no strength. It’s like background shopping centre music trying to become a mainstream pop hit. And not getting there, at all.
Bernardo: “Spin my head” is no doubt the best produced song of Objetivo Eurovision. I’m unsure Mario will be able to deliver it live, but hey — prove me wrong. It has a catchy chorus, and with slick choreo this song can reach new heights.
William: This is like a Bloody Mary without the vodka or churros without the chocolate sauce — nice, but missing that special something. Mario wants to make us hit the dance floor, but I rather eat a sandwich, do my hair or fold my laundry. I don’t blame him — he has a nice voice for EDM. I blame his producers for giving this a banal, sterile feeling despite all the clanging and banging.
Jovana: I’ve got an impression that the writer of this song had had some amazing ideas and then something went wrong in the production process. I can hear so much potential, but I feel like it misses something. It sounds like a demo version of what could be a very good song — in need of more funky bass, more hooks and more… power.
Robyn: “Spin My Head” is the most contemporary sounding of the six Objetivo Eurovisión finalists and I really like it. It’s the sort of song that Spotify’s algorithm would select for a playlist, the perfect soundtrack for a Wednesday afternoon. But that’s the problem. It’s too much like a nice background track and not enough a powerful song to slay on the Kyiv stage. Mario is a talented singer, but this sort of song isn’t his ticket to Eurovision.
Our Objetivo Eurovisión Wiwi Jury consists of 19 jurors from across the globe. However, we only have room for eight reviews. Here are the scores from the rest of the jurors:
The highest and lowest scores are dropped prior to calculating the average score. This is to remove outliers and reduce potential bias. We have removed a low of 1 and a high of 8.