Last night, the Wiwi Jury — our in-house panel of music unprofessionals — gathered in Talavera, in Castilla La-Mancha, Spain. While we sipped on red wine and enjoyed some manchego cheese by the Tagus, we reviewed LeKlein’s song for Objetivo Eurovisión 2017. Did she have us screaming with ecstasy? Or were we left shouting “Ouch!!” instead? Read on to find out…
Leklein – “Ouch!!”
Known for her smoky vocals and androgynous look, free-minded LeKlein kicked off her career in 2002 and has subsequently performed at all of Spain’s most iconic clubs. Having built a solid reputation in the anything-goes atmosphere of Ibiza, the Toledan artist is now trying her luck at Objetivo Eurovisión with the electronic pop song “Ouch!!” Thoughtful lyrics over modern beats, LeKlein brings a club banger with a positive message.
Wiwi Jury reviews
Antranig: Eurocasting delivered better songs than Objetivo Eurovisión and LeKlein was one of the better songs there. This song is vocally, lyrically and musically immaculate, except for the cries of “ouch”. It’s disappointing that one of the best songs you will hear in the entire 2017 national final season is brought down several notches by an absolutely terrible hook. Having said that, there is still a lot to like about this.
Bernardo: Now we know LeKlein can deliver this song live. I just don’t think it’s enough for me. I expect a song to be a punch of power in my face. I want it to be steaming hot, but “Ouch” just warms me. However, it’s going to fight for the win, especially if she upgrades the staging.
Jason: When I reviewed this for Eurocasting, I gave it a measly 1/10, and called it “unbearable”. For all of you LeKlein fans, I am sorry to say that my opinion hasn’t changed. “Ouch” is just really bad. Intolerable, insufferable, unendurable, you can take your pick. I simply cannot forgive that horrendous hook.
Robyn: I wasn’t such a fan of “Ouch!!” during Eurocasting, but hearing it amongst the other Objetivo Eurovisión finalists, it stands out more. It’s not perfect and it ain’t no Eurovision winner. But LeKlein delivers a strong electro-soul diva performance. I’m still not liking how the song hangs off the central lyric “ouch”, though. This would not be a strong Eurovision entry, but LeKlein is heading into the final as the people’s choice. That huge advantage may tip the scales in her favour, for better or for worse.
Zakaria: Another great example of how live versions can lift up an average song, even though I still cringe every time she says “Ouch!”. I wasn’t a fan of the song at first mainly because I was thinking RTVE had better songs in store, but well… This remains Spain’s best chance at finishing higher than 20th.
Luis: This song has the most unfortunate hook ever. But weirdly I found LeKlein’s performance at Eurocasting kind of anthemic. She slays musically and vocally, and once you get used to it, the “Ouch” is not that painful. However, on first listen the “Ouch” comes across as comic. It’s such a pity, because otherwise the song would be a very serious contender, but that hook kills her chances.
Josh: Isn’t it funny how the song from the wildcard Eurocasting round is actually better than the entrants hand selected by the broadcaster? LeKlein is a clear stand-out for all the right reasons. Her look and sound are memorable. The motifs of the song are able to be translated universally. It is current and radio friendly and it doesn’t sound like the stereotypical Spanish crap I’m sick of hearing. If Spain want to at least try to be on the left hand side of the score board this year, “Ouch!” is really the only option. Otherwise, prepare for another Barei-style fail.
William: This electro ballad about perseverance is catchy, on-trend and well-produced. LeKlein’s smokey vocals carry power and vulnerability so well and the inclusion of horns — so often disastrous — comes off as contemporary rather than throwback. I’m still not convinced you can build a song around the rather clunky word “Ouch!” — it kind of kills the mood. But as we saw with her live performance, she has the poise, polish and power to make people overlook the clunky phrasing. She’s a contender in Spain — and rightfully so.
Our Objetivo Eurovisión Wiwi Jury consists of 19 jurors from across the globe. However, we only have room for eight reviews. Here are the scores from the rest of the jurors:
Deban: 6.5 /10
The highest and lowest scores are dropped prior to calculating the average score. This is to remove outliers and reduce potential bias. We have removed a low of 1 and a high of 9.